Tag: ICCO

APRA and ICCO launch enhanced agency quality certification

Stuart Mitchell

All member agencies in APRA (Association Of Public Relations) have been required to undergo certification since 2003. In recent years, their focus has shifted towards enhancing the certification process, particularly to better accommodate agencies undergoing certification for the first time, ensuring maximum benefit and relevance. Agencies certified for quality according to the latest version of the Consultancy Management Standard (CMS IV) also comply with international standards for PR ethics, DEI (Diversity, Equity, and Inclusion), and ESG (Environmental, Social, and Governance). Radek Marsik, Chairman of the Board of APRA says: “As…

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ICCO appoints new Interim CEO

Stuart Mitchell

Andras Sztaniszlav has been appointed as the Interim CEO for ICCO, taking up the position on 1st January 2024. The appointment comes as part of a new strategy, creating a robust structure and future-proofing ICCO’s position as the leading membership body for PR associations and their agencies. Andras began his career as a journalist before moving into PR and communications, spending most of his time as an independent strategic communications consultant. Over the last 20 years he has advised governments, corporations, startups, and not-for-profit organisations in multiple countries. Andras is…

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EUPRERA joins ICCO’s Media Information and Education Pledge

Stuart Mitchell

European Public Relations Education and Research Association (EUPRERA) is the latest organization to sign ICCO’s Media Information and Education Pledge. They join founding supporters: the Council of Europe, EACD (European Association of Communication Directors), GWPR (Global Women in PR), and The Trust Project, the international consortium of news organizations promoting standards of transparency in journalism. The Pledge, launched in Strasbourg in June 2023, emphasizes the need for representing bodies spanning PR & communications, media, journalism, institutions, tech platforms, and fact-checking to acknowledge a shared responsibility in tackling misinformation, commit to…

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UNDP Call in Top PR Talent to Tackle Climate Crisis

Stuart Mitchell

The United Nations Development Programme (UNDP) has signed a Memorandum of Understanding (MoU) with the International Communications Consultancy Organisation (ICCO), the global membership body for PR agencies, to take on the climate crisis and tackle persistent communications challenges. UNDP is the largest United Nations agency leading the fight against climate change with 6000 projects across 170 countries. ICCO is a federation of national and international PR membership bodies, with over 3000 agency members across 82 countries. The UNDP’s partnership with ICCO is headlined by the creation of a special Climate…

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Industry confidence remains high as PR leaders embrace AI tools – PRCA ICCO Confidence Tracker

Stuart Mitchell

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published recently. 73% of leaders say that they are ‘very confident’ or ‘quite confident’ about the future of their organisation, and 16% are ‘not very confident’ or ‘not confident at all’, compared with 83% and 16% respectively in the last Tracker published in February 2023. While there has been a fall, the overwhelming majority of leaders remain positive about market conditions. Over…

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