ICCO Welcomes Massimo Moriconi as New Global Vice President Following Recent Elections

The International Communications Consultancy Organisation (ICCO) announces the appointment of Massimo Moriconi as the new global Vice President, effective 1st September 2024. Massimo, who has been serving ICCO since 2020 as Regional President for Europe, will assume this key role following an unopposed election during the summer and will succeed to the position of ICCO President in October 2025. Massimo Moriconi, General Manager and CEO of Omnicom Public Relations Group Italy, and a seasoned Communications and Public Affairs Specialist, has been an influential figure within ICCO for many years, representing…

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Influence Global PR Trends and Win 2 Tickets to ICCO’s Global Summit

The International Communications Consultancy Organisation (ICCO) is thrilled to announce the launch of the ICCO World PR Report Survey 2024-2025, conducted by Opinium. This comprehensive survey is a critical tool for gathering insights from top PR professionals worldwide, and it plays a pivotal role in shaping the future of the public relations industry. Each year, the ICCO World PR Report, published late autumn, provides a comprehensive overview of the global PR landscape. It offers a deep dive into critical aspects of the industry, delving into global growth trends, identifying emerging…

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ICCO Calls for Urgent Action on Misinformation at UN

On 24th April, at the UNDP’s HQ in Geneva, ICCO’s Europe President Massimo Moriconi called for a coalition of media stakeholders and international organisations to push forward concrete actions to tackle the threat of mis and disinformation. At ICCO’s Europe Forum, a gathering of leading PR experts and national representatives from across Europe and beyond, misinformation was a lead topic alongside ICCO’s other core workstreams including climate communications, ethics, quality standards, next generation, and the next stage of ICCO’s partnership with the United Nations. Massimo shared preliminary results of a…

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Extraordinary Worldwide PR Collaboration Fights Climate Crisis

An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far. The Weather Kids campaign features a series of children from around the world taking over local and national TV weather reports to deliver terrifying forecasts from the future. The segments warn viewers of catastrophic risks rising temperatures will bring to people and the global economy in just…

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APRA and ICCO launch enhanced agency quality certification

All member agencies in APRA (Association Of Public Relations) have been required to undergo certification since 2003. In recent years, their focus has shifted towards enhancing the certification process, particularly to better accommodate agencies undergoing certification for the first time, ensuring maximum benefit and relevance. Agencies certified for quality according to the latest version of the Consultancy Management Standard (CMS IV) also comply with international standards for PR ethics, DEI (Diversity, Equity, and Inclusion), and ESG (Environmental, Social, and Governance). Radek Marsik, Chairman of the Board of APRA says: “As…

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