Author: Stuart Mitchell

Artists Mount First Amendment Challenge to New Grant Requirements by the National Endowment for the Arts

Stuart Mitchell

Artists and theater groups are challenging a new certification requirement and funding prohibition that the National Endowment for the Arts (NEA) has imposed on grant applications. The NEA now requires applicants to attest that they will not “promote gender ideology” in order to be eligible for funding and blocks any projects that reasonably appear to “promote gender ideology” from getting an award. The American Civil Liberties Union, the ACLU of Rhode Island, David Cole, and Lynette Labinger, cooperating counsel for the ACLU-RI, filed the suit in the U.S. District Court…

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EcoVadis Joins “Friends of EFRAG” to Accelerate Sustainability Reporting Maturity Across Europe, US, UK, and Japan

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, has announced its partnership with the European Financial Reporting Advisory Group (EFRAG) as part of the “Friends of EFRAG” group. This collaboration is built on a shared goal to promote consistent, trustworthy, and actionable sustainability reporting across industries, especially across global value chains. Most importantly, this partnership will reinforce interoperability between the EcoVadis rating methodology and the European Sustainability Reporting Standards (ESRS) to simplify sustainability reporting and regulatory compliance.  As a purpose-driven organization under the Loi PACTE, EcoVadis is committed…

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Serviceplan Group tops the healthcare marketing creative rankings for the 11th time

Stuart Mitchell

Continuing on the road to success: With a clear lead of over 4,000 points over the second-placed agency and a record score of 6,830 points, the Serviceplan Group has been named the most successful creative agency in the healthcare market for the eleventh time. The Serviceplan Group was honoured with a total of 255 awards in national and international competitions, making it the undisputed leader in both categories. The Serviceplan campaigns ‘855 – How To Quit (Opiods) – Helpline’ and ‘Aizome Wastecare’ are also the two most successful works of…

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Global study highlights issues obstructing the development of creative ideas

Stuart Mitchell

Poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues highlighted in a new global report which provides evidence-based action points on how the industry can collectively improve the process of developing outstanding creative ideas. Conducted by BetterBriefs and research agency Flood + Partners, and produced in partnership with IPA (The Institute of Practitioners in Advertising) and the WFA (World Federation of Advertisers), the comprehensive new global study ‘The BetterIdeas Project’, represents the opinions of 1034 agency, marketer and in-house respondents. They span 54…

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Berry Introduces High-Quality PCR Plastic for Homecare and Industrial Packs

Stuart Mitchell

Berry Global is introducing a high-quality post-consumer recycled (PCR) plastic polymer for non-contact-sensitive packaging, specifically aimed at the homecare and industrial sectors. Utilising many of the same processes used to produce Berry’s proprietary contact-sensitive PCR, CleanStream® Home and Industrial is suitable for a wide variety of applications with exacting technical specifications. The purity degree of the recycled polymer enables it to be included in greater percentages in all types of packs and in areas which demand a high degree of functional performance, for example trigger spray heads and the lid,…

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