Author: Stuart Mitchell

enfinium announces next phase of carbon capture technology programme, trialling next generation British technology and accelerating carbon capture in Wales

Stuart Mitchell

enfinium, one of the UK’s leading energy from waste (EfW) operators, today announced the next phase of its carbon capture and storage (CCS) pilot programme, advancing its commitment to deliver CCS across its facilities. One of the projects, located at enfinium’s Parc Adfer facility in Flintshire, North Wales, will be the only active carbon capture pilot in Wales and the first pilot deployed in the wider HyNet industrial cluster. In April 2025, enfinium will relocate the CCS pilot plant currently at its Ferrybridge 1 facility in West Yorkshire to Parc…

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Billion Dollar Boy Launches ‘The Creator Fund’ to Support Creator Attendance at Major Industry Events, Including Cannes Lions

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, and global platform, FiveTwoNine, today announce the launch of The Creator Fund, a grant helping independent creators attend the world’s largest advertising and creative events – starting with an official partnership with the prestigious Cannes Lions Festival. For its inaugural initiative, The Creator Fund, will provide 20 Creator Passes worth £1,000 (€1,185) each, with no obligations to Billion Dollar Boy.  By removing financial barriers, this fund invests in the next generation of creators set to lead the future of the advertising industry. The…

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Drax launches enhanced approach to global sustainability

Stuart Mitchell

Following recent criticism on them being involved with deforestation renewable energy company Drax has announced an enhanced approach to deliver on its global sustainability targets and to enhance the way it manages its impact on the climate, nature and people. Drax has announced an enhanced approach to deliver on its global sustainability targets and to enhance the way it manages its impact on the climate, nature and people. As part of this approach, a new sustainability framework has been developed in consultation with a wide range of stakeholders, including representatives…

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Global TikTok advertising revenue is set to top $30bn this year but uncertainty remains in the US

Stuart Mitchell

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators.  Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “On 18 January, US TikTok users were unable to access the video-sharing app for more than 12 hours due to regulation banning the app on the basis of national security concerns. A 75-day deadline extension to 5 April by…

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Sky Zero Footprint Fund: Local Heroes awards eight SMEs with regional TV campaigns to drive growth and sustainability

Stuart Mitchell

Sky Media has proudly announced the eight trailblazing winners of the first Sky Zero Footprint Fund: Local Heroes, an initiative that empowers eco-innovative SMEs by providing TV advertising to amplify their impact. A spin-off from the award-winning Sky Zero Footprint Fund which has just relaunched, Local Heros celebrates businesses from different regions across the UK and Ireland, awarding a £20,000 local TV advertising campaign, along with up to £2,500 towards creative production through AdSmart from Sky. This means these ‘local heroes’ will be able to engage specific audiences and locations,…

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