Author: Stuart Mitchell

Pink Lady® donates 150,000 apples to FareShare

Stuart Mitchell

Pink Lady® has donated 150,000 apples to FareShare, the UK’s biggest charity fighting hunger and food waste, in a tie-in with its family-friendly PinKids® apples. In support of the FareShare donation and the brand’s ongoing work with the charity, packs of PinKids® apples in Aldi stores nationwide will highlight the partnership between November and January, with the strapline “Share the Wow”. PinKids® are smaller Pink Lady® apples which are the perfect size for children’s snacks and lunchboxes. The packs communicate to consumers that their purchase of the lunchbox favourite is…

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Aryel Joins IAB Europe’s Transparency and Consent Framework

Stuart Mitchell

Aryel announces it is the latest Ads Manager to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. The new registration strengthens Aryel’s innovative advertising offerings by ensuring privacy, transparency, and data protection for its users in line with the most recent industry regulations. Launched in April 2018, the TCF is a cross-industry standard that facilitates compliance with specific provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the context of the online industry, taking into account relevant EU-level…

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Ground-breaking new report is serving up solutions for returnable cups to tackle plastic pollution

Stuart Mitchell

City to Sea, a leading environmental organisation, and Circular&Co., the pioneers of circular design, have recently launched a comprehensive new guide, “The future is returnable. Taking a circular approach to hot drinks” outlining a blueprint for establishing a successful returnable cup scheme.  The launch of the ambitious partnership comes following an explosion of innovation in the UK when it comes to returnable systems. Drawing on the expertise of over 20 industry experts, leading reuse brands, and businesses, City to Sea and Circular&Co. have created the guide to provide invaluable insights…

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Big Issue launches a new marketing campaign calling on public to support thousands of marginalised people this winter, as “unprecedented poverty crisis” takes hold

Stuart Mitchell

The Big Issue Group (BIG) has launched a new marketing campaign for Christmas, including a new mechanism to support this year with a Big Issue Winter Support Kit giving vendors help with immediate winter needs, plus training and employment opportunities to help vendors beyond Christmas   The campaign is spearheaded by Lord John Bird, founder of the Big Issue and Big Issue Ambassador and actor, Daniel Mays, who have both called for the British public to support thousands of magazine vendors selling across the UK this winter, in the face of an…

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ESG is discussed in board rooms but lack of skills is holding back action, according to new report by The Open University

Stuart Mitchell

Less than a tenth (8%) of businesses have a fully realised environmental, social and governance (ESG) strategy, despite nearly four in five organisations accepting that ESG factors impact their brand or reputation – a new report by The Open University has found. Published today, it explores business leaders’ attitudes and knowledge of ESG and barriers to adopting ESG, such as existing skills gaps within their organisations.  Surveying over 500 UK businesses, the report highlights that this disconnect between awareness and action is due to blockers such as a lack of…

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