Author: Stuart Mitchell

Coca-Cola Europacific Partners’ net-zero target approved by the Science Based Targets initiative

Stuart Mitchell

Coca-Cola Europacific Partners’ (CCEP) ambitious target to reach net zero by 2040 has been validated by the Science Based Targets initiative (SBTi) as in line with climate science  CCEP’s updated science-based targets include a short-term target to reduce absolute scope 1, 2, and 3 GHG emissions 30% by 2030 (vs. 2019), and a long-term target to reduce its absolute scope 1, 2, and 3 GHG emissions 90% by 2040 (vs. 2019).   To achieve these targets, CCEP will continue its work to build carbon reduction roadmaps across all  its markets, and…

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New Report Highlights Increasing Momentum for Evidence-backed Solutions

Stuart Mitchell

In a world grappling with escalating crises—from conflict and pandemics to the dire impacts of climate change—never has resilience been more critical. Released recently, the REF 2023 Synthesis Report sets a new benchmark as an unmatched guide to resilience-building methodologies and evidence.  The report recognises resilience as the ability to recover from and adapt to shocks and stresses, while enabling longer-term, systemic transformations, and offers actionable insights to inform investment, policy, and decision-making. Through summarising the key discussions held at the REF in Cape Town, the report underscores the imperative…

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Alcantara celebrates 14 years of serious and certified commitment to Sustainability and Carbon Neutrality

Stuart Mitchell

Alcantara, with a pioneering role in sustainability, proudly marks the 14th anniversary of its certified Sustainability Report, reaffirming its commitment to maximum transparency and a fact-based approach to sustainability. In 2009, Alcantara achieved a milestone by obtaining its Carbon Neutrality certification for the first time. This achievement was a result of the company’s ‘cradle-to-grave’ approach and dedication to compensating for the entire impact in terms of equivalent CO2 emissions through carbon credits deriving from certified and verified offsetting projects. The concept of ‘Continuity of Commitment,’ prominently featured on the cover of…

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The One Club Announces 29 Global Winners For Young Guns 21

Stuart Mitchell

The One Club for Creativity announced the diverse group of 29 talented individuals and teams in eight countries who have been selected as winners in the prestigious Young Guns 21 competition, celebrating creative professionals around the world age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  Young Guns 21 winners are: Max Amato, graphic designer, illustrator, artist, author, Brooklyn Justin Au, designer, animator, art director, Gretel, Brooklyn Tess Ayano, photographer, director, New York Caroline Bagley, designer,…

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New study from WARC and Royal Mail Marketreach reveals how mail commands high levels of meaningful media attention

Stuart Mitchell

WARC, the global authority on marketing effectiveness, unveiled today the results of an in-depth study conducted in partnership with Marketreach, the marketing authority on commercial mail, on the relationship between attention and mail to reflect the true power of the mail’s engagement as a marketing channel. For the first time, following ground-breaking research, ‘The Attention Advantage: Exploring the impact of mail in an attention-scarce world’ report reveals how much attention people are giving their mail across different mail types, the value of this attention, and the role of mail in…

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