BACARDÍ rum, in partnership with Lonely Whale, has launched a new Straw Vinyl program, through which they will collect single-use plastic straws from 55 bars across the country to upcycle them into limited-edition vinyl records – transforming something that sucks into something that slaps.
As part of the iconic rum brand’s ongoing commitment to rid the world of one billion single-use plastic straws by 2020, BACARDÍ has partnered with Major Lazer and Anitta to use their music for the greater good – all the upcycled vinyl records will be pressed with the global music titans’ summer anthem, “Make It Hot,” which was released this past June in partnership with BACARDÍ.
Music fans got a first look at a sample upcycled straw vinyl – and were encouraged to take the pledge to join the cause – during last month’s annual Life Is Beautiful music festival in Las Vegas from September 20-22. During the three-day festival, the iconic Art Motel was transformed into a rum paradise in which one room was dedicated to Lonely Whale and #TheFutureDoesntSuck campaign. Upon entry, festivalgoers were encouraged to sign the pledge to eliminate single-use plastic straws while standing underneath a striking installation that recreated the feeling of being underwater and surrounded by trash.
“BACARDÍ is excited to unveil our latest efforts towards eliminating plastic straw usage alongside Lonely Whale for #TheFutureDoesntSuck campaign with the new straw vinyl program. ‘Do What Moves You’ is our overarching brand ethos, and the upcycled vinyl records featuring the Make It Hot track, speak directly to that ethos while fulfilling our commitment to eliminate one billion single-use plastic straws by next year,” said Lisa Pfenning, Vice President, BACARDÍ, North America. “This November, BACARDÍ and Lonely Whale are calling upon consumers to take the pledge and donate their single-use plastic straws at participating bars across the country – to ensure that the future doesn’t suck.”
Consumers around the country can begin participating in the program on November 11, when collection bins and live coasters will be available at select bars for straw collection and awareness. Each coaster will include a brief Snapchat animation giving consumers more information around the program and partnership between BACARDÍ and Lonely Whale.
“Every year more than 8 million metric tons of new plastic enters the ocean. That’s a really hard statistic to understand and, quite honestly, not something people know what to do with. But when we pair science with art, with music, and sprinkle a little bit of fun on top, that is where the magic can happen and people can become inspired and fully engaged in ensuring #TheFutureDoesntSuck,” said Dune Ives, Executive Director, Lonely Whale. “BACARDÍ is our ideal partner to lead a cultural revolution and we couldn’t be more honored to work side by side to eliminate plastic straws from our environment.”
The final upcycled limited-edition vinyl records will become available for purchase on Giving Tuesday, December 3, exclusively on LonelyWhale.com. One hundred percent of the proceeds from the straw vinyl will go to Lonely Whale, so not only will making the records keep straws out of the ocean, but their sales will also help ensure that the future that doesn’t suck.
For more information on the campaign and to sign the pledge, visit www.thefuturedoesntsuck.org.
For more information on BACARDÍ rum, visit www.BACARDI.com.