BBDO and Tulipan, an iconic condoms brand in Argentina, launched an initiative aimed at promoting respect and consent in sexual relationships. For this purpose, the company developed a new presentation of condoms that can only be opened with the agreement of two people. Literally, you need the couple’s 4 hands to open the pack.
“Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first”, commented from the agency.
A limited edition of consent packs was developed and delivered free of charge at bars in Buenos Aires City.