Two companies known for their passion for social justice have fallen bar over spoon for each other into a Chocolate Love A-Fair. Ben & Jerry’s has joined Tony’s Chocolonely’s mission to end modern slavery and child labour in the chocolate industry. It’s a match made in changemaker heaven.
To celebrate their commitment, the ice cream and chocolate makers’ Flavour Gurus got busy making delicious desserts inspired by each other. Introducing, Chocolatey Love A-Fair, a new flavour from Ben & Jerry’s based on Tony’s popular milk caramel sea salt bar; and Tony’s Chocolate Love A-Fair, two new Tony’s barsinspired by Ben & Jerry’s Strawberry Cheesecake and Chocolate Fudge Brownie ice cream flavours. It’s love at first bite.
The cocoa beans from these brand-new chocolatey treats are sourced through Tony’s Open Chain which helps companies take steps to end modern slavery and child labour in the chocolate industry. Ben & Jerry’s will also begin converting its ice cream portfolio to Tony’s Open Chain, prioritising the cocoa in the ice cream base mix. By adopting Tony’s 5 Sourcing Principles, companies take responsibility for ensuring a fully traceable cocoa supply chain and paying a higher price to address poverty, the root cause of social injustice for cocoa farmers.
Ben & Jerry’s already pays farmers a Fairtrade Premium for their cocoa beans through an ongoing partnership with Fairtrade, and boosts this further by paying a Living Income Reference Price. As part of Tony’s Open Chain, Ben & Jerry’s will now also commit to Tony’s 5 Sourcing Principles which means, among other things, also paying a fee to further support the partner co-operatives in Côte d’Ivoire.
As a Mission Ally of Tony’s Open Chain and by beginning their conversion to buying cocoa directly from eight partner co-operatives in Côte d’Ivoire, Ben & Jerry’s will not only get to know which farmers produce the beans that go into their chocolatey ice cream, but also under which social and environmental circumstances. Full traceability and transparency of the cocoa supply chain is crucial to provide social justice for cocoa farmers – and to enable dignified livelihoods.
“We began this journey seven years ago, when we first partnered with Fairtrade co-ops in Côte d’Ivoire, and this is the exciting next step in our cocoa journey as we amplify our commitment to farmers, equity, and ethical sourcing,” said Cheryl Pinto, Ben & Jerry’s Global Head of Values-led Sourcing. “Tony’s Open Chain enables us to combine traceability with sourcing principles that naturally align to Ben & Jerry’s mission and supports cocoa farmers to meet high standards on social and environmental practices while strengthening their co-operative.”
“Embracing the 5 Sourcing Principles of Tony’s Open Chain means unlocking the key elements to driving strong trading relationships and thriving cocoa communities,” Cheryl said. “We are serious about chocolatey ice cream, and we are eager to join forces with Tony’s Open Chain as a Mission Ally, on a delicious journey towards a more ethical future for cocoa production that all chocolate lovers deserve!”
Joke Aerts, Inspire to Actress (Tony’s Open Chain Lead) for Tony’s Chocolonely, said, “We are thrilled that Ben & Jerry’s joins us as a Mission Ally in Tony’s Open Chain. Not only will this partnership see large volumes of cocoa beans sourced via Tony’s Open Chain but collaborating with one of the world’s most-loved social justice companies truly puts our initiative on the map internationally and proves that our way of working is a solution for all players in the cocoa industry. I am confident that, together, we can make big strides towards eradicating modern slavery and child labour, stopping deforestation, and improving the livelihoods of West African cocoa farmers.”
Flavours fans can dig into:
- Ben & Jerry’s Chocolatey Love A-Fair ice cream featuring chocolate ice cream packed with salted cara-melt-in-your-mouth swirls, and plenty of chocolatey and caramel chunks – chilling in a freezer near you from early September. It takes its inspiration from Tony’s popular milk caramel sea salt bar. Like all Ben & Jerry’s tasty tubs, it’s Fairtrade certified. And it’s available in a non-dairy variety too!
- Tony’s Chocolate Love A-Fair, two sweet new Tony’s bars – dark milk chocolate brownie and white chocolate strawberry cheesecake – inspired by two classic Ben & Jerry’s ice cream flavours. Hitting shelves near you early 2023.
