Day: 24 July 2025

Intrepid Travel releases new open-source industry resource demonstrating ways purpose fuels profit at certified B Corp

Stuart Mitchell

Intrepid Travel, world leader in sustainable, experience-rich travel, has released a new open-source guide aimed at demonstrating how its B Corp certification has helped deliver tangible business gains across the key areas of governance, finance, brand, partnerships and people.   Tangible business benefits identified include high levels of staff satisfaction — its latest employee engagement survey revealed that 80% of staff say the company’s purpose-driven initiatives are a key reason they continue to work at the company – more readily managing risk and reputation and building greater customer trust.   B Corp…

Read More

Winners of Revamped £2 Million Sky Zero Footprint Fund Revealed

Stuart Mitchell

Sky Media has announced the six winning brands of the 2025 Sky Zero Footprint Fund, securing a share of £2 million in media value to amplify their sustainable missions. This year’s winners – Tony’s Chocolonely, GoodGym, WRAP, Fussy, GUPPYFRIEND and PÄRLA – have been selected by a panel of industry experts for their inspiring sustainability stories and commitment to driving positive change. Each brand will receive significant advertising support across Sky Media’s platforms to bring their vision to life. The winners now move into the creative production phase, ahead of…

Read More

Impact BBDO’s Ali Rez and Droga5 ANZ’s Damon Stapleton Named to The One Club International Board

Stuart Mitchell

The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, has named a pair of top creative leaders to its prestigious International Board of Directors. Starting three-year terms in the role are Ali Rez, CCO at Impact BBDO Group in Dubai, and Damon Stapleton, Co-CCO at Droga5 ANZ, part of Accenture Song, based in Auckland. Board members are responsible for providing input and feedback on the club’s ongoing global programming, supporting The One Show and ADC Annual Awards in their region,…

Read More

Award Winning Youth Campaign Silenced By Ad Industry Giants

Stuart Mitchell

Bite Back’s award winning billboard campaign calling out the practice of advertising junk food to children, has been effectively silenced by the advertising industry after being rejected by two of the UK’s biggest outdoor advertising companies — JCDecaux and Global. The youth-led movement’s message was simple: “We’ve bought this ad space so the junk food giants couldn’t – we’re giving kids a commercial break.” But it seems the message hit too close to home. In what young activists are calling “outright censorship,” two of the UK’s advertising giants, JCDecaux and Global have now pulled the campaign — months…

Read More

Children’s surgery charity reaches 100-room milestone

Stuart Mitchell

A world-leading surgical charity is marking a major milestone in its efforts to transform global access to children’s surgery, celebrating the opening of both its 100th and 101st dedicated operating rooms. Kids Operating Room, headquartered in Edinburgh, will hit its 100th operating room on Tuesday 24 June with the opening of a new high-tech and specialised surgical theatre in Gaborone, Botswana. Just two days later, the team is set to open its 101st facility in Addis Ababa, Ethiopia, underscoring the rapid pace and sustained impact of the charity’s work. The…

Read More