Thousands of people are being encouraged to ‘wear it pink’ this October, with the help of some outdoor advertising space gifted to the UK’s largest breast cancer charity.
Outdoor media operator 75Media has donated space on more than 50 digital billboards across the country, including London, Birmingham, Manchester and Glasgow with a creative advert they’ve designed especially for Breast Cancer Now’s wear it pink campaign.
Breast Cancer Now is encouraging people to raise money by simply wearing pink at school, at work or at home. It’s a campaign which has been running for over 20 years and has raised more than £39 million in vital funds. The money is used to help Breast Cancer Now fund research into the disease and campaign for better treatments and care, as well as enabling more support for those impacted by breast cancer.
Paul Inman, managing director at 75Media, said: “We’re absolutely delighted to help such a worthy cause. If we can use our portfolio of digital billboards, which are designed to capture attention, to help encourage more support and ultimately raise much-needed funds, then it is the least we can do. So come on everyone – time to dig out your favourite pink clothes and encourage everyone in your workplace or school to get involved and have some fun!”
Kinie Kaur, wear it pink manager at Breast Cancer Now, said: “Every 10 minutes, someone in the UK hears the words ‘you have breast cancer’. But by wearing pink and raising money this October, we can all help to drive forward research and give life-changing support to those affected by this relentless disease.
“We want to say a huge thank you to 75Media for donating space on more than 50 digital billboards across the country to help promote our wear it pink day on Friday 20 October.
“We’re working towards a future where everyone with breast cancer lives, and is supported to live well. But we can’t do it alone. Get involved and find out more at wearitpink.org.”
