Breast Cancer Now calls for urgent action to improve awareness of and access to vital breast screening as breast screening uptake remains below target for the fourth consecutive year

As latest NHS England screening data reveals breast screening uptake remains below target for the fourth consecutive year, Breast Cancer Now calls for action to improve awareness of and access to vital breast screening. With today’s alarming new NHS England data showing breast screening uptake remains below target for the fourth consecutive year, charity Breast Cancer Now is calling on the government and NHS England to deliver a national breast screening awareness campaign to encourage more women to attend screening and ultimately save more lives from breast cancer. Only 64.6%…

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Billboards around the UK urge people to Wear it Pink for Breast Cancer Now

Thousands of people are being encouraged to ‘wear it pink’ this October, with the help of some outdoor advertising space gifted to the UK’s largest breast cancer charity. Outdoor media operator 75Media has donated space on more than 50 digital billboards across the country, including London, Birmingham, Manchester and Glasgow with a creative advert they’ve designed especially for Breast Cancer Now’s wear it pink campaign. Breast Cancer Now is encouraging people to raise money by simply wearing pink at school, at work or at home. It’s a campaign which has…

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Asda set to launch biggest ever Tickled Pink Breast Cancer Campaign with over 200 exclusive pink products

Asda is set to launch its biggest ever Tickled Pink campaign for Breast Cancer Awareness Month this October with over 200 exclusive pink products available to purchase. Sales of the products will help to raise vital funds for charity partners Breast Cancer Now and CoppaFeel! supporting new breast cancer treatments, vital education, and life-changing support, as well as on pack vital breast cancer awareness on a range of products. The range will see support from some iconic brands who are turning their packaging pink, including Diet Coke, Heinz Baked Beans…

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Asda carparks provide alternative location for vital breast screening services in England

A cross-sector collaboration with Breast Cancer Now, NHS England and Asda, will provide new, alternative locations for the mobile breast screening units, to be used by the NHS Breast Screening programme, run by NHS England. Asda has made their car parks, in specific regions, available, in a bid to increase convenience and visibility of vital breast screening services in England. The announcement was made as part of an Asda Parliamentary event, hosted by Matt Vickers MP, which focussed on supporting community organisations, utilising store space and fundraising for national charities.…

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M&S teams up with Breast Cancer Now to raise vital awareness of signs and symptoms of breast cancer in its fitting rooms

In February, M&S rolled out signage to more than 1,500 fitting rooms with guidance on the signs and symptoms of breast cancer to raise awareness among its 22 million Clothing & Home customers. As the UK’s biggest bra retailer – last year M&S sold 21 million bras – the signage will be seen by millions of people every year and situated in every cubicle in the women’s and lingerie fitting rooms at 110 stores across the UK. Each week M&S’ 2,000 trained Bra Fitters fit more than 17,000 customers –…

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