Blink Fitness, have announced its latest campaign #BEYOU, to celebrate the LGBTQ community for Pride Month. Blink is known as the gym that welcomes Every Body and has teamed up with the Gay Men’s Health Crisis (GMHC), to remind us that strength and confidence comes from embracing who you are – no matter your gender, sexual orientation, shape, athletic abilities, or otherwise.
“Blink Fitness is proud to partner with the GMHC during this significant time for the LGBTQ community. We’re excited to share our voice and perspective with an organization that understands the importance of embracing self-expression and individuality in a fun, uplifting way,” said Todd Magazine, Chief Executive Officer of Blink Fitness. “Blink has always advocated for the powerful emotional benefits of exercise – celebrating how confident and strong it can make people feel in their own skin.”
Throughout the entire month of June, Blink will be encouraging gym-goers to #BEYOU on social media, as well as honoring the LGBTQ community with special programming, including:
- A Dance Video: In partnership with GMHC, Blink has produced a video celebrating the vibrant NYC vogue scene for its fearless self-expression through athleticism and movement. The video features stars from Viceland’s newest series My House, Alex Mugler, Precious Ebony, and Tati 007. The show gives viewers an inside look into the New York City queer ballroom community. Ball culture, comprised of groups or “houses,” is a subculture in the LGBTQ community where members dance to compete for trophies and prizes, while more importantly providing participants with a platform to transcend gender and social norms through their craft.
- Limited-Edition Apparel: In collaboration with New York fashion designer Olivia Anthony, Blink will introduce a limited edition #BEYOU workout hoodie. For every hoodie sold, Blink will donate a membership to GMHC. #BEYOU hoodies will be available on June 12 in 15 Blink gyms throughout the New York Metro area.
- GMHC’s Latex Ball (June 30th): The exciting month will culminate with Blink sponsoring the GMHC’s widely celebrated Latex Ball. Blink will be donating five $1,000 prizes to specific category winners and free 1-year memberships to every category winner.
“Our goal at GMHC is to empower a healthy lifestyle for all as we work to end the AIDS epidemic,” said Cub Barrett, VP of Communications and Marketing at GMHC. “The partnership with Blink Fitness was a natural alignment for us as we continue to spread positivity and foster a space for those in the LGBTQ community to feel comfortable and empowered to be themselves.”