Day: 25 June 2019

­­­Showing #REALPride: Realogy Celebrates Pride Month

Stuart Mitchell

Realogy Holdings Corp., the largest full-service residential real estate services company in the United States, is celebrating Pride Month with a series of initiatives involving corporate and local offices throughout the United States. These activities include marches, rallies and sponsorship of, and participation in, the first-ever WorldPride March in New York, showing Realogy’s continued support for its LGBTQ+ employees, franchisees, agents, and diverse communities across the country. “At Realogy and all of our brands, we are proud to support our LGBTQ+ employees, brokers and agents as we actively foster a…

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Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Stuart Mitchell

Belgium’s Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign “#GiveHerACupOfLetters”. Sponsored by global communications consultancy Ketchum, this year’s competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The Silver Lion was awarded to Team Puerto Rico’s Bianca Martinez of…

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Adore Me participates in WorldPride 2019 and launches its “Adore Me Adores You” Campaign

Stuart Mitchell

Adore Me, the disruptive ecommerce lingerie startup, participates in WorldPride while launching its digital campaign “Adore Me Adores You” featuring transgender activist and author Gigi Gorgeous benefiting the Trans Wellness Center. WorldPride will be held in the United States for the first time in history, and this year also marks the 50th Anniversary of the Stonewall Uprising. Headquartered in New York City, Adore Me is proud to have 150 employees, together with allies of cultural diversity and of the LGBTQ+ community, walk the NYC Pride March. Well-known for its inclusive…

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‘Fight Back: Protect Abortion Access’ GoFundMe Launched to Support ACLU, Planned Parenthood, & National Network of Abortion Funds

Stuart Mitchell

A new social fundraising movement to protect abortion and reproductive rights was launched to support the National Network of Abortion Funds, Planned Parenthood Federation of America, Planned Parenthood Action Fund, the American Civil Liberties Union, and the ACLU Foundation. ‘Fight Back: Protect Abortion Access,’ a new megafund on GoFundMe, will give donors the power to join multiple aspects of the fight to protect abortion and reproductive rights. The ‘Fight Back’ campaign is a centralized fundraiser enabling each donor to fund legal battles in court, provide critical services all across the country,…

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CAP – Showing some Pride in your marketing

Stuart Mitchell

The  ASA/ CAP have released a post called: Showing some Pride in your marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s been 47 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not yet been won.  The…

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