Camden Town Brewery has announced its latest Seasonal Hells beer, Blooming Hells Lager, will support UK Charity the Bumblebee Conservation Trust. This limited-edition spring lager is inspired by British Springtime, which wouldn’t be the same without bumblebees.
Over the last 80 years, British bumblebee populations have decimated due to a reduction in the wildflowers they need for food and shelter. So, Camden is doing something about it.
Camden Town Brewery will be putting seeded beer mats in every four-pack of Blooming Hells at your local Sainsbury’s, encouraging drinkers to grow wildflowers in their gardens to help bumblebees thrive this year. It will also be supporting the Bumblebee Conservation Trust by donating 20p from each can sold in March to help support their work.
Tessa Brooks, Fundraising Officer of the Bumblebee Conservation Trust, comments: “We are delighted with Camden Town Brewery’s interest and enthusiasm to help the bumblebees with their new seasonal Blooming Hells lager. The UK’s food security depends on bumblebees’ pollination services, so the single most important thing we can all do to support them and save our native species is to grow bee-friendly plants. With Blooming from Camden, you can do your part, have a well-earned beer and ‘bee’ kind to the bumblebees all at once.”
Jasper Cuppaidge, Founder of Camden Town Brewery, said: “Over the year, we’ve been using our Seasonal Hells Lager releases to raise awareness for great causes, working with charities such as GrowUp Urban Farms, The Felix Project and the British Hedgehog Preservation Society. For Blooming Hells Lager, we’ve teamed up with the Bumblebee Conservation Trust to help them, help bumblebees this Spring.
“We’re donating 20p to the charity for every can of Blooming Hells sold throughout March, and every 4 can fridgepack sold at Sainsbury’s contains a seeded beer mat to grow wildflowers, so our customers can directly help create an environment for Bumblebees to thrive in.”
Camden’s Seasonal Hells range launched last summer, each supporting a cause important to the brewery and support amazing charities relevant to the season. Starting with Strawberry Hells Forever Lager, Camden created a vertical strawberry farm at its Enfield brewery in partnership with Grow Up Farm. In Autumn, Camden launched Harvest Hells to raise money and food donations for The Felix Project. And most recently, them launched Hells in Hibernation, which saw them partner with the British Hedgehog Preservation Society and create a series of hibernation huts which were sold online.
Blooming Hells is brewed using fruity southern hemisphere hops from New Zealand, South Africa and Australia, so it is crisp and fresh with citrus and fruit-salad aromas.
Camden Town Brewery’s Blooming Hells has an ABV of 4.6% and will be available from 9th March in the following:
- 4 packs with seeded beer mat for £6 at Sainsburys
- 4 packs for £6 at Co-Op
- Single cans for £2 at M&S.