Day: 29 September 2024

86% of Parents Say Cost is the Biggest Barrier to Their Children Getting Online, according to Digital Poverty Alliance

Stuart Mitchell

86 per cent of parents say cost is the reason why their child did not have a laptop, according to a survey by the Digital Poverty Alliance (DPA), worsening the digital divide in deprived areas. Unsurprisingly, 88 per cent of parents felt their child was significantly disadvantaged without a laptop. A lack of devices and connectivity presents a significant barrier to educational achievement, with nearly 80 per cent of children in families surveyed having online homework at least once a week, with older children being assigned online tasks even more…

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Amy Dowden MBE Collaborates With Asda Tickled Pink To Design T-Shirt For Breast Cancer Awareness Month This October

Stuart Mitchell

Asda launches its Tickled Pink campaign with an exclusive t-shirt designed by Strictly star and breast cancer campaigner, Amy Dowden. This year’s campaign, running throughout Breast Cancer Awareness Month (October), will see over 200 George and Asda products raise vital funds for charity partners Breast Cancer Now and CoppaFeel!. This year, the retailer’s iconic t-shirt which over the years has been modelled by famous faces from Kate Moss to Jennifer Aniston, has been designed by Amy who was keen to be involved following her breast cancer diagnosis last year. In…

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IWA Climate Smart Utilities Recognition Results 2024

Stuart Mitchell

The International Water Association and Xylem are pleased to share the results of the third edition of the IWA Climate Smart Utilities Recognition Programme. The 2024 Recognition Programme raises awareness of the steps being taken by water and sanitation utilities operating in challenging conditions to respond to climate change. This initiative recognises ambitious and innovative utilities under two different categories (Achiever and Entrant) that are leading the way towards a low carbon water and sanitation sector, embracing the shift needed to adapt to and mitigate climate change. The 2024 edition…

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Unity Trust Bank appoints Philippa Moors as Charities Relationship Manager

Stuart Mitchell

Unity Trust Bank has announced the appointment of Philippa Moors as Charities Relationship Manager. She will further support the bank’s growing portfolio of customers in the charity sector. The specialist role reflects Unity’s strong commitment to supporting charitable organisations through ethical and responsible finance. With extensive experience in financial services, Philippa previously worked at Barclays Bank for 15 years as part of its Relationship Management team, supporting customers across a range of sectors including Retail & Wholesale and Hospitality & Leisure. During a career break, Philippa set up her own…

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CAP – Take your social responsibilities seriously!

Stuart Mitchell

The ASA/CAP have released a post called: Take your social responsibilities seriously! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when…

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