Call for evidence for COVID-19 communication report

The Government Communication Service (GCS) COVID-19 Advisory Panel has issued a call for information and evidence about the impact of the coronavirus pandemic on the communication profession.

The Panel plans to publish a far-ranging report exploring the impact of the crisis and the opportunities it presents. Areas of interest include: alignment with management, employee engagement, virtual working, real time polling, social listening, and new content and channel approaches. The report will be supported by robust analysis of in-depth research, including interviews with industry leaders.

The Panel is chaired by Alex Aiken, Executive Director, GCS. Its membership includes senior representatives from professional membership organisations in the communication industry: Chartered Institute of Marketing (CIM), the Public Relations Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR), the Institute of Internal Communication (IOIC) and the Local Government Association (LGA).

“The crisis has seen a wave of creative innovation in the communication sector. We are seeking to record best practice and future opportunities.” Alex Aiken, Executive Director, GCS.

“As a member of the GCS COVID-19 Advisory Panel, I urge PRCA members to engage with this piece of work, and to submit their evidence. The resulting report will help our profession reframe itself, and emerge as a stronger, more resilient, and more creative community.” Francis Ingham, Director General, PRCA.

Information and evidence should be submitted to Please use the subject title “COVID-19 Report”. The deadline for submissions is 17 July 2020.

Relevant information and evidence might include the following: results of research on the impact of coronavirus; case studies of work done in response; papers or thought pieces on how businesses have approached the crisis; views on long term impacts and key resources or literature.

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