Can Ads Help Make the World a Better Place? New Purpose-driven Advertising Platform, Jukko, Says ‘Yes’

Global Gaming Initiative (GGI) is being recognized today by a global business-ethics organization for two top “Best In The World” awards for being a changemaker and advocate for strong communities. Global Gaming Initiative remains one of the premier “games for good” publishers, providing tools and services for developers to produce and monetize games for social good.

Salt Lake City-based Jukko, an outgrowth of GGI, is a programmatic advertising network that creates and executes mobile ads for purpose-driven organizations who support conscious capitalism, defined by the United Nations’ 17 Sustainable Development Goals (SDG).

At the 2019 B Corp Champions Retreat in Los Angeles, B Lab gave GGI top honors in the Community category for embracing “social engagement, charitable giving and strong diverse communities,” underscoring the importance of the technology being embodied by both GGI and Jukko. GGI was also acknowledged in the Changemaker category for making the most improvements among B Corp companies.

B Lab is a non-profit that has given B Corporation certifications to 1,800 companies in more than 50 countries for meeting the highest standards of verified social and environmental performance, public transparency and legal accountability.

“Our desire from the beginning has been to change the world through our work with companies who are working to make a difference,” said Elizabeth Sarquis, Jukko founder and CEO. “We’ve been working hard to advance and improve our platform and are now ready to support purpose-driven brands and organizations wanting to expand on a mass scale.”

Numerous companies like Parachut (, a membership service for customers to use and share high-end camera gear, is using Jukko as its primary method to expand its contributors and subscribers. Parachut has received such high response it has had to limit subscriptions to keep up with the growth.

“The Jukko platform is not only effective, it is extremely easy to use,” said Melissa Niu, Parachut President. “Creating a mobile ad campaign on Jukko is easier than a Facebook ad, and far more effective for reaching all of the audiences required to advance an impact agenda at scale.”

Companies embracing purpose and social impact are experiencing greater success in the market. A recent poll found 75% of people will likely shop with a company that embraces an issue they support. Only 44% say price is the most important factor, compared to 71% for being environmentally conscious, 68% for social responsibility and 68% for giving back to the community.

Jukko is leading the growing legion of B Corporations that are accelerating a cultural shift to redefine success in business by balancing purpose and profit and working to build a more inclusive and sustainable economy in the years and seasons to come.

Company executives and consumers can learn more about Jukko by visiting

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