Releasing the first book to trace the history of chemicals in the fashion industry, while crucially, pointing to new solutions

Foamy water, purple rivers, untold environmental and social damage… These are some examples of the devastating impact that the use of chemicals in the textile and footwear industry has on communities and habitat. Consumers have the right to the correct information to help them make the right choices, and the industry has a responsibility to clean up their act. Knowledge is power when it comes to making the right choices – which is why today sees the launch of Detoxing the Fashion Industry for Dummies. The book is a freely…

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Worries About the Economy and the Health of Frontline Workers Top List of Concerns around COVID-19 Pandemic in America

The Ad Council has announced new research findings regarding Americans’ feelings, needs and fears in response to the COVID-19 pandemic. The study found that 69 percent of Americans are most worried about the economy, with four in five Americans reporting that they have already been financially impacted by the COVID-19 crisis. The study examined public perceptions around the economy, health, connectedness and access to information to provide the resources necessary to support the American public.  The new weekly study, Coping with COVID-19, also found that while three in four Americans claim…

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‘Every day counts’ as charities still wait for government support

Charities across the country are facing imminent collapse as fundraising income dries up, charity leaders warned today. Charities have been in conversation with the government about a package of support for the charity sector, but warned today that without an urgent injection of money many charities of all sizes would start to close their doors as soon as next week. With charity shops closed and fundraising events and activity cancelled, reserves depleted and demand for services increasing, charities are having to make immediate decisions about their financial viability.  Charity sector…

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New Study from Reputation Institute Reports Across-the-Board Reputation Lift for World’s Top 100 Brands Driven Largely by Elevated CSR Practices

Consumer regard for the world’s 100 most reputable corporations is getting stronger due in large part to a sharpened focus on corporate purpose and the social impact of their business, according to the 10th annual Global RepTrak, the world’s most comprehensive reputation study released today by Reputation Institute. While companies with the strongest reputation must not waver from delivering products and services of the highest quality and value, key drivers of reputation, the new study reports an across-the-board reputation lift largely influenced by strengthening perceptions of a company’s corporate social…

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Research from Getty Images reveals people care most about wellness of family, self and the Earth but shows gap between intention and action

People place high value on the wellness of themselves, their family and the Earth, but intention does not always necessarily translate into action according to Visual GPS, new landmark research unveiled today by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. This presents a unique opportunity for brands to engage and assist consumers in bridging the gap between intention and action, the research finds. Built on 25 years of experience, Visual GPS looks at the key Forces that drive consumer engagement…

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