The Kite Factory report reveals five key factors contributing to decline in charitable giving

New research by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving, including intrusive comms, transparency of progress and ease of donation, as well as lack of proximity to the cause and value exchange. In the UK there are now 12% fewer individuals donating directly to charities than in 2014 (TGI: 2014 Q2 – 2019 Q2) and recruiting new donors has become increasingly expensive for many charity organisations. Independent media agency and charity specialist, The Kite Factory has teamed up with YouGov to produce…

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UNESCO in partnership with RNW Media Run Successful Cultural Awareness-raising Campaign by 70 Young Collaborators

In the context of protracted conflict in Yemen and in order to increase cultural heritage appreciation amongst Youth as a source of income and social cohesion, UNESCO, in partnership with RNW Media, implemented a media campaign, which included diverse educational contents using storytelling and factual data. This initiative is part of the EU-funded project Cash for Work that covers four historic cities in Yemen (Sanaa, Shibam, Zabid and Aden). The campaign included conducting a survey on youth perception of the preservation of cultural heritage, field interactive workshops, and a series…

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Collaborating with the competition to cope with COVID-19: How Businesses are surviving the pandemic

Businesses around the world have had to collaborate with competitors in order to survive the coronavirus pandemic – in some cases they have grown – but sharing excessive amounts of information with rivals comes with risks. A new paper published in the journal Industrial Marketing Management has examined coopetition – cooperating with competitors – a strategy used to cope with the unique impact of COVID-19 on retailers, pharmaceutical companies, non-profit organisations and tech firms, such as Google and Amazon. Dr James M. Crick, of Loughborough University, and his father Professor…

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2020 consumer research shows sustained support for carbon labelling on products

The 2020 YouGov survey, commissioned by the Carbon Trust, confirms a continued high level of consumer support for carbon labelling. Conducted for the second year in the majority of markets, and its third in the UK, the survey results showed the same level of support (67 per cent), across all geographies compared to the 2019 data. The brand benefit of sharing information with consumers on the carbon footprint of products was also consistent with previous results. Two-thirds (64 per cent) of consumers in all countries surveyed said they are more…

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Remote employee volunteering could offer lifeline to charities across the UK

This is something I have taken from the blog at Neighbourly, so all appropriate copyright is their’s and please check out their site: Since the onset of strict social distancing measures in March, many charities and community groups have seen an unprecedented increase in demand for their services – along with a reduction in face-to-face volunteering as individuals and families are forced to self-isolate or care for others. With the employee volunteering schemes that usually peak during the spring and summer also facing massive disruption, we knew we needed to…

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