CAP: Don’t get all in a Twitter about your #marketing

The ASA/CAP have released a post called: Don’t get all in a Twitter about your #marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. According to YouGov, the online microblogging/social networking platform founded in 2006 and named after ‘a short burst of inconsequential information’ is the third most popular social media platform in the UK – and with potentially around 13.7million UK users it’s…

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Unilever CEO – Marketing has a titanic trust problem

Alan Jope has been CEO of Unilever since May 2019, and was formerly President of their Beauty & Personal Care division. Alan has written a piece on what he feels are the issues with Marketing and trust, please dfeel free to read it on the Unilever site here or I have copied below, but the text is (c) Unilever. At Unilever, our purpose is to make sustainable living commonplace. We believe in being a business which takes a stand, and acts, on the big social and environmental issues facing the…

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Digital Marketing Agency, fishbat, Shares 4 Marketing Tips for Nonprofit Organizations

In an effort to help nonprofits develop a holistic and effective approach to advertising, digital marketing agency fishbat shares 4 marketing tips for nonprofit organizations. When it comes to advertising a nonprofit, companies may find themselves in a bit of a unique situation. While many of the same tips that a for-profit corporation would employ to drum up business still apply to nonprofits, there are also some unique considerations to keep in mind for the most effective advertising. Listed below are 4 marketing tips that should help a nonprofit continue…

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Cannes Lions Announces 2018 Festival of Creativity Including Changes to How Charity & NGO Marketing Are Handled

Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. The 65th edition of the Festival will run for five days, from Monday 18 – Friday 22 June. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and delivers it to the biggest audience and ensure that delegates can benefit from the highest quality content programme and make the most of their time in Cannes. As a result…

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Interview with Mark Hughes of Space City Productions

Today we have an interview with Mark Hughes, Marketing Assistant of Space City Productions. We first encountered Space City Productions when they worked with the British Heart Foundation on one of their latest ads. We wanted to ask these creatives their thoughts on ethical marketing. For those people who do not know you could you explain a bit about yourself and your background? I am an aspiring journalist and politician, with a long-term aim to take my knowledge of communications into the political sphere. Having graduated from the University of…

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