Millennials most willing to trust marketing

According to the Data & Marketing Association’s (DMA) latest research, ‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations. On average, 53% of ‘Millennials’ trust marketing mediums, compared with just 40% for ‘Gen X’ and 29% for ‘Baby-boomers’. Baby-boomers are less trusting across almost all the marketing channels surveyed for, except messages received by mail (53%) or in face-to-face interactions (50%) – the latter is something all generations appear to have a high level of trust with. Email is…

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CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points…

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ASA – Making your marketing an Insta(nt) compliant success

The ASA/CAP have released a post called: Making your marketing an Insta(nt) compliant success. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A portmanteau of ‘instant camera’ and ‘telegram’, Instagram launched nearly ten years ago in October 2010. YouGov puts the photo and video sharing app as the second most popular and well known social network in the UK – and with an estimated…

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CAP: Don’t get all in a Twitter about your #marketing

The ASA/CAP have released a post called: Don’t get all in a Twitter about your #marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. According to YouGov, the online microblogging/social networking platform founded in 2006 and named after ‘a short burst of inconsequential information’ is the third most popular social media platform in the UK – and with potentially around 13.7million UK users it’s…

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Unilever CEO – Marketing has a titanic trust problem

Alan Jope has been CEO of Unilever since May 2019, and was formerly President of their Beauty & Personal Care division. Alan has written a piece on what he feels are the issues with Marketing and trust, please dfeel free to read it on the Unilever site here or I have copied below, but the text is (c) Unilever. At Unilever, our purpose is to make sustainable living commonplace. We believe in being a business which takes a stand, and acts, on the big social and environmental issues facing the…

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