Tag: Marketing

Marketing sector adapts to economic pressures to avoid ‘burnout’ of young professionals

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) highlights how the marketing sector is adapting to deal with tough economic conditions in 2023. Nearly half are demanding changes to their working patterns to cope with stress (49%), and a similar proportion (52%) admit they fear burning out in their current role.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that younger professionals are more concerned about stress in their jobs, with 6 in 10 (59%) worried about experiencing burnout compared to just…

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Stress Awareness Month prompts Media & Marketing businesses to review their existing polices, as the cost of living increase threatens to compound work-related stress

Stuart Mitchell

As Stress Awareness Month approaches, the latest statistics once again demonstrate how important it is for employers to familiarise themselves with the signs and symptoms of stress, especially as an increase in the cost of living threatens to compound the issues faced by many. With 79% of employed British adults commonly experiencing workplace stress (20% higher than last year), it is an issue that impacts workers across all sectors and occupations, as the latest data shows. According to a recent study, 85% of those working in Media & Marketing confirmed…

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CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 26 April 2006 the Council of Europe decided to launch a Data Protection Day to be celebrated each year on 28 January, the date on which the Council of Europe’s data protection convention, known as…

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Millennials most willing to trust marketing

Stuart Mitchell

According to the Data & Marketing Association’s (DMA) latest research, ‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations. On average, 53% of ‘Millennials’ trust marketing mediums, compared with just 40% for ‘Gen X’ and 29% for ‘Baby-boomers’. Baby-boomers are less trusting across almost all the marketing channels surveyed for, except messages received by mail (53%) or in face-to-face interactions (50%) – the latter is something all generations appear to have a high level of trust with. Email is…

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CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points…

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