Category: Articles

NSC Alerts Employers to 6 Areas of Safety Concern for Employees

Stuart Mitchell

In recognition of Workers’ Memorial Day last month, the National Safety Council has drawn attention to six areas of safety concern for U.S. employees. “Workers’ Memorial Day is a time to remember those who lost their lives on the job, to reflect on lessons learned and to bolster our commitment to worker safety,” said Mark P. Vergnano, chairman of the National Safety Council Board and president and CEO of The Chemours Company. “We believe every injury is preventable, and by drawing attention to these critical areas we can improve employee…

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Some more on Project Revoice, and Patrick Quinn

Stuart Mitchell

We have featured a news story on this but I felt it was worth doing a bit more on. Project Revoice is a global not-for-profit initiative developed by BWM Dentsu creative agency, based in Sydney, Australia. Driven by the agency’s commitment to finding new creative solutions through technology, the team were inspired by revolutionary advances in voice and speech technology. As part of the Project Revoice team at BWM Dentsu, Oskar Westerdal and René Schultzshare apassion for creative tech. New innovation in computational linguistics and machine learning,unearthed through their research,…

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Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors

Stuart Mitchell

In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes to their closet (spending an average of $310.50 per month on their wardrobe, compared to $187.20 for women), they are also 52 percent more likely than women to say they care a lot about eco-conscious fashion. Just in time for Earth Day, outdoor lifestyle brand…

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Substantiation 101

Stuart Mitchell

The ASA has released some information on their decision making process on their website here, the advice is copied below; Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long a company has been trading, to their prices, to the validity of the efficacy claims they make for their products. Regardless of the…

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Advertised delivery restrictions and surcharges

Stuart Mitchell

CAP has published a new Enforcement Notice on Advertised Delivery Restrictions and Surcharges which is applicable to advertisers across the UK. They go into more detail on their website which is copied below: Online and distance sellers who use parcel delivery services must ensure their ads are in line with the Notice by 31 May 2018. The Compliance team will take targeted enforcement action from this date to ensure a level-playing-field, which may include – where advertisers are unwilling to comply – referral to our legal backstop. Consumers going postal…

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