Category: Articles

Publicis Health Integrates Publicis LifeBrands Medicus Into Saatchi & Saatchi Wellness to Create First-of-Its-Kind Wellness Intelligence-Driven Agency

Stuart Mitchell

Publicis Health, the world’s premier healthcare communications network and part of Publicis Groupe, S.A., today announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW) to create a new Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding “Wellness Culture.” Blending award-winning creativity with world-class experience, strategy and service design capabilities, the newly combined agency will reside under the Saatchi & Saatchi Wellness banner and incorporates PLBM and SSW’s strengths in healthcare professional communications and award-winning, data-driven creative expertise. “Healthcare professionals, caregivers…

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Oxfam launches new film to demonstrate the devastating effects of tax dodging.

Stuart Mitchell

Companies dodge approx. £78bn in tax in poor countries annually. Today Oxfam reveals that just a third of this is enough to cover the bill for essential healthcare that could prevent the needless deaths of eight million mothers, babies and children. Oxfam today reveals this information alongside a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest. The film was created by Don’t Panic and produced by Stink Films, MPC and Whitehouse to demonstrate that there is a global heist hitting the poorest the hardest, and…

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Toyota and Discovery Launch Safe Driving PSA Challenge

Stuart Mitchell

Learning to drive is an exciting time for a teen. But facts have shown it can be extremely dangerous.  A short video that promotes safe driving habits might be all that it takes to become aware of dangerous driving situations. That is why Toyota and Discovery Education launched the 2018 TeenDrive365 Video Challenge. Now in its sixth year, the challenge, sponsored by Discovery Education, invites teens to submit an original 30-60 second Public Service Announcement for 9-12 grade students about safe driving habits.  The grand prize includes $15,000 cash and…

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Bombay Sapphire launches “Art Without Labels”

Stuart Mitchell

Bombay Sapphire is launching “Art Without Labels. This year’s campaign is the latest in their Bombay Sapphire Artisan Series, which is designed to support emerging artists. Art Without Labels When people go to museums or art galleries, the theory is that they tend to gravitate towards artwork labeled with the names of famous, well-known artists, often overlooking work made by less-famous artists. So, Bombay Sapphire decided to level the playing field by removing those labels and having people look at art without any preconceptions. The result is Art Without Labels,…

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‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts

Stuart Mitchell

The nation is in the grip of a phishing epidemic, with a staggering three quarters (74 per cent) of Britons targeted by scammers with phishing emails, smishing texts and vishing calls. With each person targeted receiving an average of 16 fraudulent emails, texts or calls last year, this means up to 600 million phishing, smishing and vishing attempts potentially took place in the UK in the last 12 months. In order to raise public awareness of the UK’s major phishing problem, Santander UK has given a truly British institution a…

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