Tag: Publicis Health

State of Massachusetts sues Multinational Marketing Firm Publicis Health for Alleged Role in Fueling the Opioid Crisis

Stuart Mitchell

Massachusetts Attorney General Maura Healey has filed a lawsuit against Publicis Health, LLC, a significant player in the American drug marketing industry, alleging it designed and deployed unfair and deceptive marketing schemes to help Purdue Pharma sell more OxyContin, including in Massachusetts.  In a complaint filed in Suffolk Superior Court on the 6 May, AG Healey alleges that from 2010 to 2019, Publicis – a subsidiary of global advertising conglomerate Publicis Groupe – partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for marketing schemes…

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Publicis Health Integrates Publicis LifeBrands Medicus Into Saatchi & Saatchi Wellness to Create First-of-Its-Kind Wellness Intelligence-Driven Agency

Stuart Mitchell

Publicis Health, the world’s premier healthcare communications network and part of Publicis Groupe, S.A., today announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW) to create a new Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding “Wellness Culture.” Blending award-winning creativity with world-class experience, strategy and service design capabilities, the newly combined agency will reside under the Saatchi & Saatchi Wellness banner and incorporates PLBM and SSW’s strengths in healthcare professional communications and award-winning, data-driven creative expertise. “Healthcare professionals, caregivers…

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