WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. Alex Brownsell, Senior Editor – Media, WARC said: “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers. The findings in this…
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Walmart Names Publicis Groupe as New Media Agency
Walmart has announced the selection of Publicis Groupe to lead media planning and buying for Walmart U.S. The announcement comes after an extensive agency evaluation for a media agency of record to support future growth and brand-building initiatives. Walmart, one of America’s largest advertisers, continues to push forward to be a best-in-class marketing organization, acknowledging that agency partners play a pivotal role in that journey. As Walmart expands its capabilities to deepen connections in a diverse customer landscape, Publicis Groupe will play an integral role in connecting customers with the…
Read MorePublicis Health Integrates Publicis LifeBrands Medicus Into Saatchi & Saatchi Wellness to Create First-of-Its-Kind Wellness Intelligence-Driven Agency
Publicis Health, the world’s premier healthcare communications network and part of Publicis Groupe, S.A., today announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW) to create a new Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding “Wellness Culture.” Blending award-winning creativity with world-class experience, strategy and service design capabilities, the newly combined agency will reside under the Saatchi & Saatchi Wellness banner and incorporates PLBM and SSW’s strengths in healthcare professional communications and award-winning, data-driven creative expertise. “Healthcare professionals, caregivers…
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