Category: Articles

Direct Line and Saatchi & Saatchi Introduce Fleetlights To Help Save Lives At Sea

Stuart Mitchell

Following the launch of the successful Fleetlights campaign first developed in 2016, Direct Line and Saatchi & Saatchi London have released their first brand partnership to use the pioneering Fleetlights technology. Caister Lifeboat Service in Norfolk is the first search and rescue team in the world to use the high performance, ground breaking semi-autonomous drone technology, which is set to be revolutionary in saving lives at sea. Fleetlights technology enables a network of drones equipped with high-powered lights and HD cameras, to perform semi-autonomous flights. Each drone uses mesh networking…

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Meet the winners of the 2017 Global Goals Awards

Stuart Mitchell

The Global Goals Awards highlight the role girls play in changing their lives and in making progress towards achieving the Sustainable Development Goals (SDGs). This year, the Awards honoured outstanding activists or campaign groups who have demonstrated a positive impact in people’s lives and who inspire others to accelerate progress towards the SDGs. Winners were chosen from finalists in each of the categories, and voted in by the SDG Advocates and Melinda Gates. The awards were announced during the UN General Assembly at a Global Goals Awards dinner on September…

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Srishti Bakshi begins her #billionsteps for a safer India for Women

Stuart Mitchell

Srishti Bakshi, the Founder of CrossBow this week embarked on her pan India walk with team Crossbow, covering 3800 kms over 260 days from Kanyakumari to Srinagar. The walk began from Vivekananda College, Kanyakumari (Tamil Nadu). The walk is aimed at creating awareness across India for women’s safety and empowering them through digital and financial literacy. UN Women’s Empower Women Initiative is dedicated to empowering women to achieve their full economic potential by inspiring both men and women to become to become advocates, change makers and leaders in their community. You…

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Business and philanthropy leaders scale up initiatives for women’s empowerment

Stuart Mitchell

In a high-level event organized by UN Women in the context of the 72nd session of the UN General Assembly, Melinda Gates, Co-Chair and Trustee of the Bill & Melinda Gates Foundation; Jack Ma, Executive Chair of the Alibaba Group; and Nirvana Chaudhary, President of the Chaudhary Group and Chair of the Foundation, joined Phumzile Mlambo-Ngcuka, United Nations Under-Secretary-General and Executive Director of UN Women for a strategic conversation on how collective action can scale-up opportunities for women and girls. Today’s dialogue among a select group of business and foundation…

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Arthritis Research UK Releases Social Experiment Video, #JointProblem

Stuart Mitchell

Arthritis Research UK has launched The Nation’s Joint Problem campaign and report this week, alongside a creative visual to personify the issue. Social change company Shape History were commissioned by the organisation and PR Agency Headland, to create a three and a half minute social experiment video, as well as further digital creative assets, to address the struggles those living with the condition face. Playing on the insight that people with arthritis find it difficult to talk to their loved ones about their experiences, the film explores the misconceptions about…

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