Tag: dyslexia

“Be You” Campaign aims to raise awareness of how technology can help people with Dyslexia and other learning differences

Stuart Mitchell

Microsoft has developed a campaign to raise awareness of how technology supports the daily, lived experience of people with dyslexia, lower levels of functional literacy and other learning differences. “Be You” will be available from Dyslexia Week, which runs from 3 October, and seeks to empower people with Dyslexia and dispel popular misconceptions and stigmas associated with the world’s most common learning disability. The campaign will highlight how a range of Microsoft digital tools can make everyday life more accessible for people with Dyslexia, whether attending a university lecture, writing…

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Made by Dyslexia and Microsoft Education launch free teacher training to identity and support students with dyslexia

Stuart Mitchell

The global charity Made By Dyslexia, in partnership with Microsoft Education and the world’s leading dyslexia-focused schools, has launched a free online training to help all educators support struggling readers, as schools and communities emerge from the COVID-19 pandemic. The initiative, supported by Atlanta mayor Keisha Lance Bottoms and developed with The Schenck School and Morningside Elementary School in Atlanta, Georgia, and Broadclyst in the UK, shares evidence-based teaching methods and insights that allow the one in five children who are dyslexic to focus on their strengths. “In partnership with…

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Guest Post: It’s time to eradicate the negative stigma of dyslexia in the marcomms industry

Stuart Mitchell

Madeleine Weightman, Co-Founder of the platform for marketing and comms freelancers, The Work Crowd which has launched a diversity board with Hanson Search, explains her family’s experience with dyslexia and provides practical tips for agencies to avoid discriminating against people living with it. I was diagnosed with dyslexia when I was about 13 and my sister Alice got the diagnosis at around 11 years of age. At the time, it wasn’t the school that picked it up, but our mother. Both of us always struggled at school and were in…

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Leo Burnett and British Dyslexia Association create a moment of collective dyslexia

Stuart Mitchell

One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s digital out of home screens to give everyone an idea what it’s like to live with dyslexia. Created by Leo Burnett London for the Association, A Moment of Dyslexia was awarded the Charity first prize in Ocean’s annual digital creative competition which celebrates…

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People Invited to Take Dyslexia Simulation Challenge

Stuart Mitchell

Nearly 1,000 people filled New York City’s Flatiron Plaza on October 20 to experience firsthand what it’s like to live with learning and attention issues, like dyslexia and ADHD. The event, “#BeUnderstood: Make the Invisible Visible,” is part of Understood.org’s #BeUnderstood campaign in support of Learning Disabilities, Dyslexia and ADHD Awareness Month this October. Learning and attention issues can be difficult for many to understand. The event, co-hosted by Understood and the Ad Council, invited visitors to interact with simulations and art installations to help them see the challenges that…

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