Category: Industry News

ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

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ASA – Scare with Care: Advertising Guidance on Phobias

Stuart Mitchell

The ASA/CAP have released a post called: Scare with Care: Advertising Guidance on Phobias, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone has a slight fear of something, but when that fear becomes a severe phobia, it can have an impact people’s lives, especially if the cause of that phobia cannot be avoided in daily life. This article looks at the things that marketers might need to be…

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Environmental claims remain rare but often absolute, ASA study finds

Stuart Mitchell

The ASA has published the findings of a new ‘pulse’ study exploring how environmental claims are used in online advertising. Using AI-assisted analysis, the study examined more than 7 million ads served to UK consumers. Its publication during London Climate Action Week comes at a time of increased public and industry focus on environmental claims and sustainability messaging.  The study, part of our ongoing Climate Change and the Environment (CCE) work, analysed ads captured across Google search and website display advertising between September and November 2025. Using the ASA’s Active…

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CAP – Ace your marketing homework with our top tips

Stuart Mitchell

The ASA/CAP have released a post called: Ace your marketing homework with our top tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As this term draws to a close, it won’t be long before the bells at Grange Hill and more will soon be ringing for the 26/27 school year. We hate to get Inbetween you and the publication dates for your student focused ads, but our top tips will stop you…

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CAP – Charm Over Alarm: make sure your ads for dating services don’t give the ick

Stuart Mitchell

The ASA/CAP have released a post called: Charm Over Alarm: make sure your ads for dating services don’t give the ick but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since their inception, dating apps and websites have transformed the dating landscape and continue to be used by many in their search for love. We’ve pulled together some top tips to help ensure that your ads make a good first impression rather than raise…

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