Category: Industry News

CAP – Greener Homes – Building on Facts, not Fibs

Stuart Mitchell

The ASA/CAP have released a post called: Greener Homes – Building on Facts, not Fibs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The basis of environmental claims must be clear and should not mislead, even if it’s for homes. So, before you carve your greener home claims in stone, here are six tips to make sure your ads stand on solid ground. 1)…

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CAP – Updated Enforcement Notice issued on weight-loss prescription medicine ads

Stuart Mitchell

The ASA/CAP have released a post called: Updated Enforcement Notice issued on weight-loss prescription medicine ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for weight-loss prescription-only medicines (POMs), which are against the law and advertising rules, remain a focus of our monitoring, investigation and enforcement work. Today, jointly with the Medicines and Healthcare products Regulatory Agency (MHRA) and the General Pharmaceutical Council…

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CAP – Celebrating Black History Month: Advertising with respect and responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating Black History Month: Advertising with respect and responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. October marks Black History Month, a time to honour and celebrate the contributions of generations of people of African and Caribbean descent who have helped shape Britain’s national and cultural life. For many advertisers, it’s also an opportunity to spotlight…

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CAP Code extended to ensure consistency in regulation of online ads

Stuart Mitchell

The Committee of Advertising Practice (CAP), author of the UK Code of Non-broadcast Advertising and Direct and Promotional marketing (the CAP Code), has extended the remit of the Code. From today it applies to non-paid-for online marketing communications targeted at UK consumers by advertisers who are subject to licensing conditions from a UK public authority or other UK public body requiring compliance with the CAP Code – even where the advertiser does not have a UK-registered company address. This amendment brings into scope social media marketing communications targeted at UK…

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CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

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