CAP – Make sure the price is right: using reference pricing in ads

The ASA/CAP have released a post called: Make sure the price is right: using reference pricing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference…

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PRCA offers free coaching for small businesses

The Public Relations and Communications Association (PRCA) has launched a free coaching programme to help small business owners across the globe looking for advice and guidance on effective communication.  The programme is spearheaded by the Association’s PR and Communications Council, a think-tank for the industry that includes some of the industry’s most senior practitioners. The programme will connect small business owners with experienced PR practitioners within the PRCA network. It will offer up to 3 hours of free one-to-one support with each business owner to advise them on best practice…

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CIPR; David Cameron lobbying activity highlights need for change in legislation

In response to a front-page story in the Financial Times concerning former Prime Minister David Cameron lobbying the UK government on behalf of a firm he was advising, the Chartered Institute of Public Relations (CIPR) has repeated its call for changes in legislation to ensure that all attempts to influence political decisions by lobbyists, in whatever capacity, are captured. Current legislation governing lobbying in Westminster only requires consultant lobbying to be registered, leaving those on an organisation’s payroll outside the scope of full public scrutiny. This is something the Institute…

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‘Former MPs cannot exercise influence for commercial gain’ – PRCA responds to David Cameron reports

The Public Relations and Communications Association (PRCA) has responded to reports that former Prime Minister David Cameron allegedly lobbied Whitehall to increase access to emergency COVID-19 loans schemes for a private company. Reports suggest David Cameron used his influence amongst former colleagues to secure access to funding for financial services company, Greensill Capital. The organisation now faces bankruptcy and owes debts of up $1.75bn. Public Affairs Board Chair Liam Herbert CMPRCA: “It is difficult to ignore the irony of a former PM who targeted the ethical and regulated practices of…

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Compassion in World Farming Welcomes Entries for its 2021 Awards

The annual Good Farm Animal Welfare Awards programme run by Compassion in World Farming has been streamlined this year to allow businesses hit by COVID-19 to progress towards the delivery of their existing animal welfare commitments.  Instead, the focus will be on the following award categories for which Compassion is now inviting entries. These are: Marketing & Innovation Awards for the Food Service & Manufacturing sectors – these awards recognise companies from these two sectors that provide the best example of work to measurably improve farm animal welfare (innovation), and…

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