Category: Industry News

CAP – Community Radio: Advertising No-Nos

Stuart Mitchell

The ASA/CAP have released a post called: Community Radio: Advertising No-Nos. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since 2002, community radio has been an invaluable tool for local communities and small non-profit organisations to represent their interests over the airwaves. In many ways, they’re the legitimised descendants of the “pirate” stations of the 1960’s, allowing those bypassed by more established media routes…

Read More

ASA – New research reveals how young people connect with media, sport and celebrities

Stuart Mitchell

The ASA/CAP have released a post called: New research reveals how young people connect with media, sport and celebrities. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a new study that provides a fascinating insight into the lives of young people – their media habits, sporting interests and how they discover and engage with personalities or characters they like or admire.…

Read More

CAP – To include or not to include – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

Read More

CAP – Designed to Persuade – Dark Patterns and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Designed to Persuade – Dark Patterns and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sometimes referred to as ‘Online Choice Architecture’ or ‘Deceptive Design Patterns,’ Dark Patterns are a range of design decisions implemented to manipulate consumer behaviour in online spaces. There is concern that these practices cross the line beyond persuasion by exploiting…

Read More

ASA – Tops tips for marketers of age-restricted ads

Stuart Mitchell

The ASA/CAP have released a post called: Tops tips for marketers of age-restricted ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.  Given concerns about children’s exposure to these ads in media popular with them, the study uniquely presented the perspectives of…

Read More