Category: Industry News

CAP – Charm Over Alarm: make sure your ads for dating services don’t give the ick

Stuart Mitchell

The ASA/CAP have released a post called: Charm Over Alarm: make sure your ads for dating services don’t give the ick but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since their inception, dating apps and websites have transformed the dating landscape and continue to be used by many in their search for love. We’ve pulled together some top tips to help ensure that your ads make a good first impression rather than raise…

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CAP – Renters Rights Act May 2026 – what does it mean for your ads?

Stuart Mitchell

The ASA/CAP have released a post called: Renters Rights Act May 2026 – what does it mean for your ads?, The post is copied below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The regulations around the rights of renters and responsibilities of landlords have changed this May in England. See here for more information: Guide to the Renters’ Rights Act – GOV.UK. The Act applies in England only; advertisers should note that…

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CAP – Make sure you don’t need VAR – keeping your World Cup ads onside

Stuart Mitchell

The ASA/CAP have released a post called: Make sure you don’t need VAR – keeping your World Cup ads onside, The post is copied below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This summer’s FIFA World Cup will place football firmly at the centre of public attention for several weeks, offering advertisers a huge opportunity to create timely, engaging campaigns. However, high‑profile international tournaments also raise familiar regulatory risks. With that in…

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CAP – Bill ieve it or not: making greener homes savings claims add up

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Bill ieve it or not: making greener homes savings claims add up. but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With more consumers looking to cut their energy bills and reduce their carbon footprint, solar panels, heat pumps and battery storage are attracting a lot of attention — and a lot of advertising that aim to highlight meaningful benefits. If you’re promoting greener homes…

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CAP – Mind your Ps and Qs: harnessing the Royal Effect without breaching protocol (or the CAP Code)

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Mind your Ps and Qs: harnessing the Royal Effect without breaching protocol (or the CAP Code), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving your ads or products a regal or aristocratic touch may seem like an easy way to pull in the punters. Many want to raise profile with a mention of Their Majesties, grab a bit of the “Kate effect” (whereby…

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