CAP – Making an ad, checking it twice

The ASA/CAP have released a post called: Making an ad, checking it twice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s nearly that time of year to sit back, relax and enjoy the Christmas festivities. However, the Advertising Codes apply all year round, and it is important for advertisers to ensure this festive season remains compliant. Here are some tips on how to…

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CAP – Substantiation 101

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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Specsavers PR first to win industry leading accreditation

Specsavers in-house PR department, led by PR Director Jo Delbridge, has become the first retailer in the UK to be awarded a top industry accreditation by the Public Relations and Communications Association (PRCA). The Communications Management Standard is the hallmark of PR and communications excellence and is the only globally recognised quality certification for PR and communications agencies and inhouse departments. It combines elements of other leading accreditation schemes, notably iSO and Investors In People, with criteria specific to the industry. Organisations are assessed on eight core areas, including leadership and…

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CAP – Hard Seltzers: how to keep your marketing communications as sparkling as your water

The ASA/CAP have released a post called: Hard Seltzers: how to keep your marketing communications as sparkling as your water. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hard Seltzers (alcoholic sparkling waters) have taken off this year, and drinks manufacturers are piling in to bring us their own unique twist. But, as with any new product, it is very important that marketers ensure…

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ASA – Ensure your recycling claims aren’t a load of rubbish

The ASA/CAP have released a post called: Ensure your recycling claims aren’t a load of rubbish. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week saw both Recycle Week 2021 and the publication of the Competition and Markets Authority’s (CMA) guidance on environmental claims on goods and services.  Climate change and the environment are currently high the ASA and CAP’s agenda, so it is…

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