Category: Industry News

CAP – Gambling marketers: Bet on these lucky six tips to come up trumps

Stuart Mitchell

The ASA/CAP have released a post called:  Gambling marketers: Bet on these lucky six tips to come up trumps , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re running a blog, affiliate site, or social media campaign for a gambling brand, marketing in this space demands responsibility. Marketers must tread carefully to stay onside. With these six tips you won’t have to leave it all to Lady Luck!Social responsibility is non-negotiable…

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CAP – Calorie-controlled compliance: food supplements and weight loss

Stuart Mitchell

The ASA/CAP have released a post called: Calorie-controlled compliance: food supplements and weight loss, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Faux-zempic products are products that claim or imply that they have a similar effect to Ozempic, a weight loss prescription-only medicine (POM) injection.  The ASA has considered several complaints about food supplements that have purported to provide similar results to this medicine. For context, the CAP Code expressly prohibits POMs from being…

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CAP – KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So, most alcohol advertisers know what to do and not to do when including ABV claims in ads for standard alcoholic drinks. However, the rules for no/zero alcoholic products, also called alcohol alternatives, are slightly different. These types of products have seen…

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CAP – Bark up the right tree – take the lead on your pet food ads

Stuart Mitchell

The ASA/CAP have released a post called: Bark up the right tree – take the lead on your pet food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Remember the 90s? Boybands and the Spice Girls reigned supreme, Beanie Babies could be found in every nook and cranny and… all the dog poo on the pavement was white. OK, maybe that last one…

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CAP – Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone…

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