Top CMOs and agency directors optimistic but call for stricter marketing regulations

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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Social Impact Directory for comms professionals launched

A directory of 16 social enterprises and charities has been created to help communicators improve the social impact of their supply chains. The directory, created by the Public Relations and Communications Association’s PR Council, enables agencies and in-house teams to appoint suppliers who deliver a positive social impact. Suppliers on the directory include social enterprises providing animation, catering, campaign support, merchandise creation, photography and research. Social enterprises are businesses that trade in goods and services, but give back to their communities.  All organisations on the directory contribute towards at least one of the United…

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CAP – Vetting claims about products for animal health

The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing…

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Winners announced for the inaugural WARC Awards for Effectiveness 2021

Honouring the best ideas that deliver business results, a total of 61 awards have been given at the first WARC Awards for Effectiveness, a new international competition organised by WARC, the global authority on marketing effectiveness, in association with LIONS. Seven Grands Prix, nine Golds, 15 Silvers, 18 Bronzes and 12 Special Awards for work that excelled in key areas have been awarded. Campaigns for both global and local brands have won, with KFC Australia picking up four awards for three different campaigns. The winners are from 17 different markets…

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Social Impact Directory for comms professionals launched

A directory of 16 social enterprises and charities has been created to help communicators improve the social impact of their supply chains. The directory, created by the Public Relations and Communications Association’s PR Council, enables agencies and in-house teams to appoint suppliers who deliver a positive social impact. Suppliers on the directory include social enterprises providing animation, catering, campaign support, merchandise creation, photography and research. Social enterprises are businesses that trade in goods and services, but give back to their communities.  All organisations on the directory contribute towards at least one of the United…

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