Category: Industry News

CAP – The great outdoors: keeping posters in line with the Code – come rain or shine

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: The great outdoors: keeping posters in line with the Code – come rain or shine, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Here are our top tips for making sure that ads in out of home advertising in public space is compliant with the CAP Code. Find a happy outdoor medium, by avoiding harm and offence Out of home (OOH) ads will be…

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CAP – Tread carefully: Baby steps towards compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Baby steps towards compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our article on ads for baby products is now one year old – they grow up so fast! To celebrate its birthday, we’ve prepared some crib notes on ads featuring babies and young children. Let Kids Be Kids Ads must not portray children…

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New rules and guidance for less healthy food and drink advertising

Stuart Mitchell

Today, the Committees of Advertising Practice (CAP) have published the outcome of their consultation on rules and guidance to implement new legal restrictions on advertising food and drink products. Following formal approval by the Advertising Standards Authority (ASA) and Ofcom, CAP’s regulatory statement confirms how the new restrictions will be administered through the UK Advertising Codes. From 5 January 2026, ads for “identifiable” less healthy food and drink products will be banned from appearing: on television between 5:30am and 9:00pm  in on-demand programme services between 5:30am and 9:00pm   in…

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CAP – Gambling marketers: Bet on these lucky six tips to come up trumps

Stuart Mitchell

The ASA/CAP have released a post called:  Gambling marketers: Bet on these lucky six tips to come up trumps , but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re running a blog, affiliate site, or social media campaign for a gambling brand, marketing in this space demands responsibility. Marketers must tread carefully to stay onside. With these six tips you won’t have to leave it all to Lady Luck!Social responsibility is non-negotiable…

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CAP – Calorie-controlled compliance: food supplements and weight loss

Stuart Mitchell

The ASA/CAP have released a post called: Calorie-controlled compliance: food supplements and weight loss, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Faux-zempic products are products that claim or imply that they have a similar effect to Ozempic, a weight loss prescription-only medicine (POM) injection.  The ASA has considered several complaints about food supplements that have purported to provide similar results to this medicine. For context, the CAP Code expressly prohibits POMs from being…

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