CIM broadens e-learning proposition with virtual classrooms

The Chartered Institute of Marketing (CIM) has introduced a series of virtual classrooms, to encourage professional marketers to continue learning and development from home. As more businesses turn to digital channels to maintain relationships with consumers in response to the coronavirus pandemic. CIM is seeing an increased demand from members looking to expand their digital marketing capabilities, looking specifically at PPC, SEO, paid social and copywriting. In response, CIM has developed interactive, compact and more informal virtual courses focusing on these in-demand areas of training. Marketers can opt to participate…

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ADL, NAACP, Sleeping Giants, Common Sense, Free Press & Color Of Change Call For Global Corporations To Pause Advertising On Facebook To Stop Hate Online

In response to Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms, six organizations today announced a new campaign, #StopHateforProfit, that asks large Facebook advertisers to show they will not support a company that puts profit over safety. ADL (the Anti-Defamation League), the NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense have created a coalition of the nation’s most storied civil rights organizations calling for some of the world’s largest corporations to pause advertising on Facebook during the month of July 2020.…

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Travel Mindset Partners With BLACK GIRL DIGITAL, INC. for Equal Representation of Black and POC Voices in Influencer Marketing

Travel Mindset, the leading tourism and lifestyle brand influencer marketing agency, has announced that it has partnered with BLACK GIRL DIGITAL, INC. to expand its global presence, focus on creating more diverse brand partnerships, and amplify messaging that authentically speaks to people of color (POC).   Through this strategic partnership, Travel Mindset and BLACK GIRL DIGITAL, INC. will provide the most comprehensive influencer marketing strategies, with a dedication to making sure Black voices and POC are not only highlighted but that marketing and content are developed with their interests in…

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IPA publishes Real Time Bidding Best Practice Principles

On the 8 June, The IPA published its Real Time Bidding (RTB) Best Practice Principles, a five-point guide to help agencies address privacy concerns when operating on behalf of clients in the programmatic RTB space. Written in response to the ICO’s Update Report into AdTech and Real Time Bidding, and in dialogue with the ICO, the Best Practice Principles look at how agencies can work with clients to better protect the privacy rights of individuals in what is a high-tech, complex area of our industry. The five principles cover: Educating…

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Sky announces additional £1.5 million for AdSmart SME Support Scheme

Due to overwhelming interest in its AdSmart SME Support Scheme, Sky Media announces it will extend the opportunity to advertise on TV to an additional 150 businesses. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small businesses supported to 250. AdSmart’s flexibility has proven extremely useful for established large advertisers as well as regional businesses over the last few months, and as lockdown eases more brands are returning to TV every day. With more…

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