IPA supports calls to ‘back, not block’ British journalism amid COVID-19

The IPA has today echoed the cross-industry call for advertisers not to block the term Coronavirus, which is starving news brands – and British journalism – of much-needed revenue. As reported, news sites are seeing an enormous uptick in readership amid the Coronovirus – for some a 50% increase in page views. Unfortunately, however, due to some advertisers blacklisting the term Coronavirus these news brands are losing out on vital income. Says Nigel Gwilliam, Director of Media Affairs, IPA: “We are active champions of ensuring brand safety in our industry…

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ASA – Consumer advice: avoiding coronavirus scams

The ASA/CAP have released a post called: Consumer advice: avoiding coronavirus scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During times of such economic and social uncertainty, we’re reminding consumers to exercise great caution and be extra vigilant of potential scams, both online and offline. We’re working as part of a broader coalition of consumer protection and enforcement bodies, including Citizens Advice and…

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PRCA & LGcomms raise public sector concerns in ICO Consultation on Direct Marketing

The PRCA and LGcomms have issued a joint response to the Information Commissioner’s Office (ICO) consultation on the Direct Marketing Code. The industry bodies have raised concerns regarding the ICO’s plans to classify all communication from public sector bodies as commercial and promotional. Examples of public sector communication that would be considered promotional include messages from GP surgeries regarding the availability of flu vaccinations for residents.   The new guidance would impose an unnecessary burden on public sector professionals who work in departments that are overstretched and under-resourced. The PRCA and LGcomms…

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CIPR launch new webinar series to support profession through the Coronavirus crisis

The Chartered Institute of Public Relations (CIPR) is launching a new weekly series of #CIPRLearn webinars aimed at advising public relations professionals on managing their work during the COVID-19 outbreak with tips and tools on working from home, communicating with staff, crisis management and business continuity. The webinars will be available for all – including non-members – to watch live and will remain available for CIPR members. Registration is required for each of the webinars by clicking the relevant links below. Wednesday 1 April, 11am – Crisis management Wednesday 8 April, 11am – Internal communication *pre-recorded and available to all…

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PRCA launches in Latin America

The world’s largest PR body, the Public Relations and Communications Association (PRCA), announced that it will launch in Latin America on 1st April, 2020. To access the launch, email Isobel Arrowsmith. The PRCA represents over 35,000 practitioners in 66 countries, and runs ICCO, the international umbrella body for 40 other national and regional Associations, representing over 3,000 agencies. Its inaugural Latin America Chairman will be Gustavo Averbuj MPRCA.  The launch of PRCA Latin America will give regional agencies automatic membership of ICCO, and open up a global network of business opportunities,…

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