Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

The Kraft Heinz Company has announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review. Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the…

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CAP – Five tips guaranteed to get your guarantees on the right track

The ASA/CAP have released a post called: Five tips guaranteed to get your guarantees on the right track. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Offering a guarantee or warranty can give consumers some added comfort when making a purchase – particularly when it involves larger sums of money.  That said, the word ‘guarantee’ can have many different meanings and not all warranties…

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Public Relations Profession Drives Call For More Social Impact Suppliers

The Public Relations and Communications Association (PRCA) Council has launched a new drive to uncover suppliers with a positive social impact. Charities, community business and social enterprises have been invited to apply to become part of a new social impact supplier directory for the sector. The directory will provide social enterprises, charities and community businesses who could offer services and products to PR and communications agencies and in-house teams an easy way to market their offer. Organisations can apply online by completing a brief form at: https://forms.gle/EEiN2iR7PLRwq8u56 Once this form has been completed,…

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CAP – Publishing the outcome of our consultation on children’s recognition of online advertising

The ASA/CAP have released a post called: Publishing the outcome of our consultation on children’s recognition of online advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) has now published the outcome of its call for evidence on children’s ability to recognise online marketing communications. Ensuring that audiences recognise ads is basic principle of the UK Advertising Codes.…

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CAP – Making sure your employment ads are a job well done

The ASA/CAP have released a post called: On the road again: Making sure your employment ads are a job well done. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Job hunting is stressful at the best of times and it isn’t helped by job ads that aren’t truthful about a role. Think how much harder it is if applicants can’t fully trust the job…

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