Category: Industry News

CAP – Recent environmental rulings retrospective

Stuart Mitchell

The ASA/CAP have released a post called: Recent environmental rulings retrospective but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The summer solstice has just passed, and the days are starting to get shorter, so it’s a good moment to shine a light on some of the most interesting recent environmental rulings by the ASA Council. Greener homes The ways people power their homes are changing, solar panels and heat pumps are on the rise. Those…

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CAP – Taking the legwork out of compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:Taking the legwork out of compliance but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We all know the advantages of a marketing campaign over a single ad. Campaigns support consistent messaging and brand recognition. They broaden appeal by addressing various audiences and keep a message fresh. But when the ASA assesses a complaint about an ad that is part of a campaign, they look at the…

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ASA – Warning on promoting newly licensed prescription-only medicines and unlicensed medicines for weight management

Stuart Mitchell

The ASA/CAP have released a post called: Warning on promoting newly licensed prescription-only medicines and unlicensed medicines for weight management, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA, the Medicines and Healthcare products Regulatory Agency (MHRA) and the General Pharmaceutical Council (GPhC) are issuing a warning to businesses seeking to promote newly licensed medicines, as well as those that do not yet have a licence. We have seen recent examples of…

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Accessibility provisions and material information in advertising

Stuart Mitchell

CAP and BCAP recently engaged stakeholders to understand developments in advertising accessibility and the challenges faced by disabled audiences. One of the key themes that emerged from those discussions was the importance of considering accessibility at the start of the creative process, rather than attempting to retrofit accessibility provisions once an ad has been created. Accessibility provisions such as audio description, closed captions and signing can help make advertising accessible to a wider audience. Where advertisers choose to use such provisions, they should ensure that any material information communicated in…

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ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

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