Category: Industry News

CAP – Keeping your “Free Trials” trial free

Stuart Mitchell

The ASA/CAP have released a post called:  Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Free trials” can be a great incentive to draw in new customers and are offered in a wide range of sectors, from food and entertainment to beauty and leisure.  While consumers are feeling the pinch of increased cost of living, free trials of…

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ASA – Measuring exposure: a research perspective

Stuart Mitchell

The ASA/CAP have released a post called:  Measuring exposure: a research perspective. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. By ensuring alcohol, gambling and other age-restricted ads can only be targeted to audiences predominantly made up of adults, our rules limit children’s exposure to these ads. But how can we tell how many of them children are seeing? This article considers that question…

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CAP – Scaling things back – Dieting and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called:  Scaling things back – Dieting and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are various programmes available that are designed to help people lose weight, with numerous different methods seeking to achieve that goal, but often they boil down to the most conventional: reducing calorie intake so that the body uses more…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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ASA – Referring to persons with disabilities in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Referring to persons with disabilities in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 3 December, we saw the UN’s International Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the…

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