Back to School | Ethical Marketing News

CAP – Make the grade with your back-to-school campaigns

August 28, 2022July 28, 2022 Stuart Mitchell

The ASA/CAP have released a post called: Make the grade with your back-to-school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The back-to-school season is big business, prompting a flurry of spending as parents and carers stock up on school uniforms, lunch boxes and stationery supplies. This, of course, presents the perfect opportunity for advertisers to run a number of different promotions. The…

CAP – Back to School campaigns – Advice for marketers

August 25, 2020August 14, 2020 Stuart Mitchell

The ASA/CAP have released a post called: Back to School campaigns – Advice for marketers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Back to school” – a phrase that is usually welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on…