Category: Industry News

ASA – Things can only get Meta: a brief guide to ad regulation in the Metaverse

Stuart Mitchell

The ASA/CAP have released a post called:  Things can only get Meta: a brief guide to ad regulation in the Metaverse. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Inspecting goods in VR shopping malls. Immersive trips to exotic destinations without leaving the sofa. Exciting new ways of working, learning and playing. Such is the promise of “The Metaverse”, hotly-tipped as the next big…

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CAP – Shedding some light on “dark patterns” and advertising regulation

Stuart Mitchell

The ASA/CAP have released a post called: Shedding some light on “dark patterns” and advertising regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Dark patterns” are increasingly referenced by policy-makers and other concerned about consumer protection in the online sphere. But what are they? Are they an advertising regulation problem? And if so, what is the ASA doing to tackle them? Definition The…

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CAP – Remit statement: ‘content marketing’ for gambling products online

Stuart Mitchell

The ASA/CAP have released a post called: Remit statement: ‘content marketing’ for gambling products online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Introduction Last year, we published an update to clarify, in broad terms, the ASA remit over marketing communications appearing on websites, apps and cross-border platforms (for example, social media and retail platforms).  It was well received, but it is accepted that…

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CAP – Thinking outside the (subscription) box

Stuart Mitchell

The ASA/CAP have released a post called:  Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire.  But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…

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CAP – Keeping your “Free Trials” trial free

Stuart Mitchell

The ASA/CAP have released a post called:  Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Free trials” can be a great incentive to draw in new customers and are offered in a wide range of sectors, from food and entertainment to beauty and leisure.  While consumers are feeling the pinch of increased cost of living, free trials of…

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