Category: Marketing in the Time of COVID-19

UNESCO Launch “Next Normal” campaign

Stuart Mitchell

UNESCO was founded in the wake of the World War II, born of the conviction that the unprecedented conflict could give rise to a better, more united world. Since wars begin in the minds of men and women, it is in the minds of men and women that a better world must be constructed, argued the Organization’s founders. Their idea is more pertinent than ever as countries begin to emerge from the global COVID-19 crisis, which has called into question our priorities, our ways of life and the functioning of…

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MITTOC – The Projected Economic Impact of Covid-19 on the UK Creative Industries report

Stuart Mitchell

The Creative Industries Federation has today warned of a “cultural catastrophe” as newly commissioned research from Oxford Economics reveals that the UK’s creative industries are on the brink of devastation. The UK’s creative sector was previously growing at five times the rate of the wider economy, employing over 2 million people and contributing £111.7 billion to the economy – more than the automotive, aerospace, life sciences and oil and gas industries combined. The new report, The Projected Economic Impact of Covid-19 on the UK Creative Industries, projects that the creative…

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MITTOC – Interview with A&E Founder Elma Beganovich about the impact of COVID-19 in Marketing

Stuart Mitchell

Welcome to the first of out Marketing in the Time of COVID-19 interviews. We have some amazing and interesting interviews coming up but are starting with an amazing one with Elma Beganovich, founder & COO of Amra & Elma, influencer marketing agency. Ms. Beganovich leads A&E’s efforts in building the list of world renowned  partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing terms and scope of those partnerships. Ms. Beganovich holds a…

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Charities see significant reduction in fundraising during COVID-19 lockdown

Stuart Mitchell

Virgin Money Giving calls on the UK public to ‘Save our charities’ Many of Britain’s usually favourite good causes, supporting cancer, mental health, the homeless and those with disabilities, have seen a significant impact on their fundraising income during the COVID-19 lockdown, according to data gathered from online fundraising platform, Virgin Money Giving (VMG). In the month following the start of COVID-19 lockdown, total charity donations remained very strong. VMG, the not-for-profit fundraising service, processed a record-breaking 1.15m individual donations in the 4 weeks to 21 April, and the total…

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UK Charities facing £10.1 billion funding gap over the next six months

Stuart Mitchell

UK charities are facing a £10.1 billion funding gap over the next six months as a result of COVID 19, with incomes expected to drop by £6.7 billion at the same time as demand for their support rises by the equivalent of £3.4 billion, according to new analysis from charity Pro Bono Economics (PBE). The analysis draws on PBE’s latest weekly charity tracker survey, covering 261 civil society organisations across the UK. Nine-in-ten (88 per cent) of those responding say they expect Covid-19 to reduce their income over the coming…

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