Category: Marketing in the Time of COVID-19

Businesses increasingly concerned about impact of ‘Test, track and trace’ on the digital economy

Stuart Mitchell

The latest ‘Coronavirus – The Impact on Business’ survey from the Data & Marketing Association (DMA) reveals growing concerns about the impact of the pandemic and UK Government’s actions on the digital economy. One of the most notable changes between surveys was an increase in the belief that coronavirus was harming public trust in brands and marketing – up to 29% in late June, from 17% in May. Sentiment about the impact of the UK Government’s rollout of the ‘Test, track and trace’ programme on the data and marketing industry…

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Interview with Dave Gardiner from Evergreen Insurance Services – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Dave Gardiner of Evergreen Insurance Services. Evergreen Insurance Services is a story about a personal mission and real passion. David Gardiner, the driving force behind Evergreen, has a love of the natural world and the idea of Evergreen germinated one day when he took his ideas for the creation of ethical products to Colin Duxberry and Chris Browne the directors of Surrey Independent Advisors, while he was seeking a new management role in the business. He told…

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10 million Brits volunteering as the nation unites in the Isolation Economy, says Legal & General

Stuart Mitchell

Britons are volunteering in their millions as part of the ‘isolation economy’, according to new figures from Legal & General and Cebr. The latest wave of the FTSE100 financial services group’s Isolation Economy research has found that 10 million UK adults are serving as an informal ‘volunteering army’, supporting local communities and helping vulnerable people. Each week, the work these volunteers are doing has an equivalent economic value of more than £357 million, according to the Isolation Economy research, with each individual contributing on average three hours of their time.…

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“Covid-19 brings an evolving marketing focus” by Dr Kevin Stenson – Marketing in the Time of Covid-19

Stuart Mitchell

Our next Marketing in the time of COVID-19 series is called “Covid-19 brings an evolving marketing focus” and is written by Dr Kevin P Stenson PhD MBA, CEO of the Smallpeice Trust. Kevin tells us how Covid-19 has affected their business and changed their marketing and what they do. The Smallpeice Trust was founded in 1966 by Dr. Cosby D P Smallpeice — a brilliant engineer who invented the Smallpeice Lathe. The Smallpeice Trust aims to give young people the support they need to bring their big ideas to life…

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“One of the oldest charities continues to work to address a very 21st century problem through Covid-19” by Prof Averil Macdonald – Marketing in the Time of Covid-19

Stuart Mitchell

The second in our Marketing in the time of COVID-19 series is written by Prof Averil Macdonald OBE, DSc, DUniv, FRSA, Averil is Deputy Master of the Worshipful Company of Fuellers and Freelance Diversity and Inclusion Consultant. She has kindly written about what they do and how Covid-19 has affected them.  One of the oldest charities continues to work to address a very 21st century problem through Covid-19 With its roots forming in 1330, the Worshipful Company of Fuellers, better known simply as ‘The Fuellers’, is today, counted amongst the…

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