Category: Podcasts

Ethical Marketing Podcast – 7 – Dr Rebecca Swift Interview Pt 2 and Sian, Stuart and Dr Andrew Lumsden-Groom talk about crisis management

Stuart Mitchell

This podcast features part 2 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about his role as a crisis manager, why an ethical company needs to think about this, and why it’s something all businesses, no matter their size should be aware of.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding…

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Ethical Marketing Podcast – 6 – Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

Stuart Mitchell

This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly’s marketing, what they did, and what we feel they could have done better.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology…

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Ethical Marketing Podcast Blog – Spotify: How to lose 24% of your value in one day

Stuart Mitchell

Spotify: How to lose 24% of your value in one day by Dr Andrew Lumsden-Groom Music streaming service Spotify found themselves at the heart of a controversy that’s begun to cost them dearly, after refusing to remove podcast ‘The Joe Rogan Experience’ from the platform after the comedian hosted guests who expressed views about Covid-19 and the vaccine which run against medical advice. Pressure began mounting, and subscribers started cancelling, once musician Neil Young removed his catalogue from the platform, and Joni Mitchell spoke out in his support. But this…

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Ethical Marketing Podcast – 5 – Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

Stuart Mitchell

This podcast is dedicated to one thing, the way Spotify has handled their comms recently. Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.  We’d love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get…

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Bonus Ethical Marketing Podcast Episode: Sian Conway-Wood talks about her new book

Stuart Mitchell

Podcast co-host Sian Conway-Wood has a new book out this week! Back in our first podcast I said we’d have Sian back when her book was out, not knowing then she’d become such an important part of the podcast!  So we took the opportunity last week to get on a call and have a bit of a chat about her new book.  Buy Better, Consume Less: Create Real Environmental Change If you are interested buy here from bookshop.org.

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