Channel 4 has activated a ‘Stay Safe’ digital on-screen graphic (DOG) to reflect the new phase of lockdown.
The message replaces the initial ‘Stay at Home’ graphic, which was used throughout the first phase of the UK’s response to COVID-19 and will appear alongside the Channel 4 DOG at 1pm today (Thursday 14th May).
It will be on screen during all Channel 4 programming across all its channels, as well as its marketing and social channels – to help deliver this new vital public health message.
Zaid Al-Qassab, Chief Marketing Officer at Channel 4 said: “As we enter the next phase of this crisis, we will continue to use our reach and trusted relationship with our audience to communicate important public health advice. Our core message over the coming weeks is to stay safe, which is consistent with advice across the UK, and audiences will begin to see this across the Channel 4 portfolio.”