Channel 4 has activated a ‘Stay Safe’ digital on-screen graphic (DOG) to reflect the new phase of lockdown. The message replaces the initial ‘Stay at Home’ graphic, which was used throughout the first phase of the UK’s response to COVID-19 and will appear alongside the Channel 4 DOG at 1pm today (Thursday 14th May). It will be on screen during all Channel 4 programming across all its channels, as well as its marketing and social channels – to help deliver this new vital public health message. Zaid Al-Qassab, Chief Marketing…
Read MoreChannel 4 displays #StaySafe digital on-screen graphic across all channels in new phase of lockdown
