This year’s Online Donations December Insights Report offers Christmas fundraising tips for charities 2024. The report provides key analysis of digital fundraising trends during the Christmas period in 2023, from data gathered through the goDonate platform.
With goDonate managing over £35 million in charitable income in 2023, the report offers valuable insights into donor behaviour in the run-up to Christmas, to help charities optimise their online fundraising strategies for this critical period.
Single vs Regular Donations in December
Our report highlights notable differences between single and regular donations during the festive season, as well as key data trends for each. The information from this report can help charities identify the best times to launch or amplify their fundraising campaigns.
Understandably, single donations tend to increase as Christmas approaches, reflecting the seasonal generosity of donors. In contrast, the report shows that regular giving has not experienced the same seasonal boost.
Data from December 2023 shows that the average regular donation was slightly lower than the annual average, but the report notes a number of reasons why this could be. While regular donations remain stable throughout December, the data from the report suggests that regular giving requires a steady, long-term approach rather than a reliance on seasonal campaigns.
Timing Is Key: High Donation Days in December
One of the key findings from the report has been the importance of timing. Certain days in December consistently see higher donation volumes, with the few days before Christmas emerging as peak giving periods. The report indicates significant times when charities can optimise fundraising efforts by aligning campaigns with these high-traffic dates, ensuring they capture the generosity of donors at the most opportune moments.
Practical Tips for Charities: Maximising Christmas Fundraising
In addition to analysing donation trends, the report offers practical tips for charities to enhance their digital fundraising. The report stresses the importance of creating a seamless and frictionless donation journey. And by optimising the donation process, charities can reduce barriers for potential donors and improve the user experience.
Optimise Your Christmas Fundraising Campaigns
The Online Donations December Insights Report 2024 serves as a supporting guide for charities looking to maximise their fundraising efforts during the Christmas build-up.
By understanding the patterns of donor behaviour and adjusting campaign strategies accordingly, charities can make the most of the seasonal generosity that December brings.
The report’s findings, combined with practical tips, can help organisations create more effective campaigns, boost donations, and ultimately achieve their fundraising goals.
Have you got your copy of the report yet? If not, click to get yours and find out our Christmas fundraising tips for charities 2024.
