Day: 24 October 2025

XCF Global and Posh Energy Sign Letter of Intent to Deploy Flex-Fuel Gensets,

Stuart Mitchell

XCF Global, Inc., a key player in decarbonizing the aviation industry through Sustainable Aviation Fuel (“SAF”), announces that it has signed a Letter of Intent (“LOI”) with Posh Robotics (“Posh” dba Posh Energy), an advanced clean energy company founded by Stanford alumni and backed by Y-Combinator, through its subsidiary New Rise Renewables Reno, LLC (“New Rise Reno”) to explore deploying Posh Energy’s Flex-Fuel Gensets at the New Rise Reno renewable fuels facility. Posh’s Flex-Fuel Gensets are expected to be installed at New Rise Reno to convert byproducts from SAF and…

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Effie UK Announces 2025 Awards Finalists

Stuart Mitchell

Effie UK has announced 49 cases will go through to the final round of judging for the 2025 Effie Awards UK – the programme which is the benchmark for marketing excellence and recognises the most effective marketing campaigns across various industries and disciplines.  With a higher percentage of finalists this year than ever before, and a particularly high standard of submissions, the Positive Change category (spanning non-profit, environment and brand) picked up the most shortlisted entries with five finalist papers. In total, the 49 finalists span 29 categories this year.…

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WCS Launches Global Strategy to Secure the Future of Coral Reefs in a Changing Climate

Stuart Mitchell

The Wildlife Conservation Society (WCS) today launched its 2025–2030 Coral Reef Conservation Strategy, a landmark plan to conserve the world’s most climate-resilient coral reefs. Rooted in more than 40 years of WCS experience and new cutting-edge science, the strategy places high integrity climate-resilient coral reefs (HICOR) at the heart of global conservation action. Coral reefs are biodiversity hotspots and lifelines for coastal communities, covering less than 1% of the ocean but sustaining more than 25% of marine species and supporting nearly 1 billion people. Yet, they are among the ecosystems…

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CAP – Naughty or Nice? Stick to the ad rules this Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Naughty or Nice? Stick to the ad rules this Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are four ways to ensure its ‘Christmas as usual’ for your 2025…

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Global ad market prospects upgraded following social media windfall

Stuart Mitchell

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4% this year to $1.17trn, a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to an exceptional second quarter performance. A further rise of 8.1% is forecast next year, to $1.27, while growth of 7.1% in 2027 would push the market’s value to $1.36trn – a doubling in size since the pandemic. James McDonald, Director of Data, Intelligence & Forecasting, WARC, and author of…

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