Sainsbury’s to match millions in donations to support those in need this Christmas

The retailer’s ‘Help Brighten a Million Christmases’ initiative returns today for two weeks, with Sainsbury’s matching customer donations penny for penny up to the value of £4 million As UK destitution rates rise in the UK, Sainsbury’s is bringing back its ‘Help Brighten A Million Christmases’ initiative, with every single donation being matched by the supermarket penny for penny up to the value of £4 million. With the aim of raising a total of over £8million, the campaign builds on Sainsbury’s year-round work with its charitable partners to provide vital…

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Asda to donate over one million meals to help the most vulnerable this Christmas

Asda has announced it will donate one million meals before Christmas to support vulnerable people across the UK. The initiative will see extra meals given to food banks, charities and community groups across the country over the festive season and is on top of the work the supermarket already does with FareShare and Trussell Trust through its Fight Hunger Create Change programme, which has enabled over 50m meals to be donated since the start of the partnership. The majority of the one million meals donated will come from Asda’s back…

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METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas

The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO’s global creative agency, Serviceplan Campaign Hamburg. The objective of the global “Give your kitchen a break” campaign, is to encourage as many people as…

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CAP – A Christmas Tale… of compliant advertising

The ASA/CAP have released a post called:  A Christmas Tale… of compliant advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points from ASA rulings to help you ensure…

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O2 launches national plan to keep the most vulnerable connected in time for Christmas

As parts of the UK grapple with tighter lockdown restrictions and people are once again separated from social contact, O2 announces a campaign to help tackle isolation through the power of mobile technology. The UK’s largest mobile network is expanding its partnership with charity Hubbub, with the aim to gift 10,000 unused smartphones to vulnerable individuals in the most deprived areas of the UK. The Community Calling campaign is a lifeline for people who are struggling as a result of the pandemic, and will see smartphones first donated in the…

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