Tag: Christmas

Christmas fundraising tips for charities: Key Insights from goDonate’s Online Donations December Insights Report 2024

Stuart Mitchell

This year’s Online Donations December Insights Report offers Christmas fundraising tips for charities 2024. The report provides key analysis of digital fundraising trends during the Christmas period in 2023, from data gathered through the goDonate platform. With goDonate managing over £35 million in charitable income in 2023, the report offers valuable insights into donor behaviour in the run-up to Christmas, to help charities optimise their online fundraising strategies for this critical period. Single vs Regular Donations in December Our report highlights notable differences between single and regular donations during the…

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CAP – Top tips on how to avoid an ad compliance ‘Nightmare before Christmas’

Stuart Mitchell

The ASA/CAP have released a post called: Top tips on how to avoid an ad compliance ‘Nightmare before Christmas’ . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are three ways to ensure its ‘Christmas as usual’ for…

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IPA research reveals how much average Brit intends to spend this Christmas

Stuart Mitchell

The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity – including food, gifts, decorations, socialising and travelling – during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium. The IPA Insight report ‘The 2024 Christmas Consumer’ reveals that this expected spend is highest among 35-44s (£723.40) and over 75s (£607.60) and lowest among 65-74s (£486.60) and 55-64s (£489.60). Parents also expect to spend considerably more (£654.40) than non-parents (£397.90). The majority…

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Give gifts of H2O ho ho and decent toilets this Christmas with WaterAid’s winter wonders

Stuart Mitchell

Wondering what gifts to buy this Christmas? WaterAid’s Shop for Life provides shoppers with the opportunity to give their loved ones something a bit different this year, while also helping people around the world get clean water, decent toilets and good hygiene.  WaterAid’s Shop for Life features e-gifts and greeting cards you can send to their loved ones revealing gifts of water tanks, handwashing stations and toilets to change lives for good.   The money raised from the gifts this festive season will help communities in Bangladesh and around the world…

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CAP – Step into (a compliant) Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Step into (a compliant) Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is creeping up on us and we can feel the festive campaigns unfreezing as we speak. We don’t want you appearing on any naughty lists this year so take our advice and you’ll be sweet! Under Pressure This year has been tough on…

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