Clear Channel Outdoor Americas have announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to end childhood hunger in America, the digital billboard campaign informs communities how they can support children who are hungry and directs those in need to free, healthy meals in their local community.
Prior to the current pandemic, millions of American kids relied on school meal programs as their only means of food on a given day. The crisis has accelerated this issue, with many schools closed or facing closures indefinitely and nearly one in four kids could face hunger this year due to the coronavirus.
The collaborative effort between CCOA and No Kid Hungry will raise awareness of this hunger crisis and help provide free meals to children by reaching those who can help and donate. Additionally, the campaign features informational messages to drive people who need help to an online food assistance locator.
The No Kid Hungry digital billboard campaign goes live just before Thanksgiving and runs through the end of the year; it is estimated to reach tens of millions of people throughout its duration. The messages will be displayed in English and Spanish across 1,400 CCOA digital billboards across the country.
“Now more than ever, America’s kids need us—all of us,” said Tom Nelson, president and CEO at Share Our Strength, the organization behind the No Kid Hungry campaign. “The COVID-19 pandemic has exacerbated the child hunger crisis in our country and we can’t let these children fall through the cracks. With the generosity of Clear Channel Outdoor, we’re able to amplify the growing need and available resources in a highly-visible manner, and ultimately support families who are struggling this holiday and all year long.”
“It’s currently a tough reality for many families and children in the U.S.,” said Scott Wells, CEO, Clear Channel Outdoor Americas. “For decades, out-of-home media has played an essential role in addressing issues that affect the lives of those within our communities. We are proud to partner with No Kid Hungry on this important holiday giving campaign to combat hunger by making people aware that there is help available and inspiring others to take action with the power of our medium.”
To learn how you can support No Kid Hungry’s work in feeding hungry children this holiday season, visit nokidhungry.org/give. If you are in need of food assistance, visit nokidhungry.org/help to find free, healthy meals being served by organizations in your community.