Clear Channel partnered with FareShare, a national charity that redistributes food to charities that turn it into meals for those in need, to create and display a nationwide digital Out of Home campaign throughout February.
The campaign, designed by Clear Channel’s in-house team, seeks to raise awareness of how FareShare is helping to tackle the pressing issue of food poverty in the UK and aims to raise urgent funding for the charity.
Lindsay Boswell, CEO of FareShare, said: “FareShare is very grateful for the kind support of Clear Channel UK, who are helping us to raise awareness of our mission. FareShare is currently providing food equivalent to over 2.2 million meals each week to those in need, and this operation requires urgent funding support. Clear Channel’s generous support with a national pro-bono outdoor media campaign will really help us to raise awareness of the issue of hunger in the UK and how FareShare helps to alleviate it.”
Martin Corke, Chief Marketing Officer at Clear Channel UK, said: “As part of our fresh approach to Platform for Good activities in 2021, we now concentrate our efforts on specific causes or societal issues each month, helping to amplify the work of selected charities and social good organisations. We approached FareShare to be our charity partner in February, putting the spotlight on the issue of food poverty and using our medium to further support their remarkable efforts.”