VF Corporation, one of the world’s largest apparel, footwear and accessories companies, has announced that it has partnered with Pattrn®, sister brand to The Weather Channel, to launch a new digital media series that highlights the company’s innovative solutions to address climate change. The new series launched February 9, 2021, on all Pattrn social media channels.
The five-part series showcases the pioneering work happening across VF and its family of brands, including the Vans®, The North Face® and Icebreaker® brands, and covers topics such as the importance of traceability and transparency in global supply chains, sustainable packaging, green chemistry, circular design and regenerative agriculture.
“The Sustainable Solutions series is another way to raise awareness for the environmental topics of importance within our industry,” said Jeannie Renné-Malone, Vice President of Global Sustainability for VF. “We know that climate change is the number one concern facing the next generation of consumers. This series demonstrates our company’s commitment to delivering game-changing sustainability solutions that will contribute to the betterment of people and our planet. And we believe Pattrn is the right climate brand to deliver our stories in a way that meaningfully connects with a younger audience.”
Each episode delivers a new angle on VF’s sustainability efforts that both educates and entertains socially conscious consumers. Woven throughout each episode is the integrated partnership between VF’s global supply chain and its brands and the innovative solutions they pursue together.
“We’re excited to amplify the work VF Corporation is doing to make its brands more sustainable,” said Nora Zimmett, executive vice president and chief content officer for Pattrn parent company Weather Group. “Pattrn is on the forefront of climate change storytelling and VF’s enthusiasm on this topic matches ours, creating a perfect storytelling partnership.”
Beginning February 9, one episode from the series will be distributed every Tuesday for five weeks via the Pattrn social media channels, as well as broadcast on The Weather Channel morning shows.