An estimated 8 million metric tonnes of plastic pollution enter the world’s oceans each year. In light of this, Corona is accepting plastic intercepted in cities and on the coast as payment for beer during the week of World Oceans Day; giving up sales to protect paradise from marine plastic pollution. Hundreds of locations around the world are involved in the initiative, which includes recycling machines in key retailers and popular bars in Mexico, Brazil, Italy, Spain and Colombia. Corona and Parley for the Oceans, who have been working together since 2017, are not only ensuring the plastic received is upcycled and given a second life, but also taking the opportunity to incentivize participants to avoid plastic altogether with educational messaging on-site. You can find participating locations at protectparadise.com/paywithplastic.
The “Pay With Plastic” program kicks off a full summer campaign from Corona and Parley dedicated to the cause, featuring new product packaging that gives even more consumers a way to be part of the solution. For every limited-edition pack purchased, Corona and Parley commit to cleaning one square meter of local beach. In total, nine countries are rolling out the limited-edition packaging between June and August, including: Mexico, Canada, United Kingdom, Italy, Spain, and Brazil. Consumers will be able to join the clean-ups through the partnership website protectparadise.com. Already, Corona and Parley have worked with 25,000 volunteers to complete 537 clean-ups in over 23 countries, cleaning over 3 million square meters of beach in the process. The ambition this summer is to clean another 2 million square meters.
Evan Ellman, Corona Brand Director: “When we first started working with Parley, our ambition was to raise awareness of the issue by shining a light on how plastic pollution is threatening even the most remote paradises. Our consumers asked us how they could get involved, so this summer we’re bringing Corona x Parley to their beaches and giving them a variety of ways to be part of a global movement. Everything from attending a clean-up to buying the product itself. It all helps protect paradise.”
Cyrill Gutsch, Founder and CEO Parley for the Oceans: “Together with Corona we declared war on the plastic bottle. We chased them on hundreds of beaches, engaging ten thousand of volunteers. By dedicating its summer campaign to the cause, we are now hitting the epicenter of this epic battle: the consumer mindset. Now, everybody can join the resistance, funding Parley with each purchase. For the Oceans.”
