Corona launches ‘Plastic-Free Challenge’ to fund and pilot new ways to reduce plastic across global supply chains

The Corona Plastic-Free Challenge has launched within the 100+ Accelerator, a global program founded in 2018 by Anheuser-Busch InBev (AB InBev) accelerating sustainable solutions from start-ups in Fortune 500 CPG companies. As part of the brand’s long-standing dedication to protecting the environment, the initiative will identify, fund and pilot sustainable innovations for plastic reduction across supply chains. As a brand that aspires to eliminate plastic from the Oceans, Corona took on an extensive assessment of its operations to identify any remaining plastic usage throughout its global supply chain, including its…

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Corona reinvents sustainable packaging by launching beer pack made using barley

Corona has launched a new, circular form of packaging for six-packs as part of its long-standing dedication to protecting the environment – harnessing surplus barley straw to create a truly sustainable paper packaging solution. Corona, which has a deep connection with the natural world, is the first global brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). This ground-breaking technology reimagines how to use barley, giving the essential beer ingredient new life as a sustainable packaging solution. Barley seed will…

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Corona Swaps Sales for Plastic During World Oceans Week as Part of Mission to Protect Paradise with Parley

An estimated 8 million metric tonnes of plastic pollution enter the world’s oceans each year. In light of this, Corona is accepting plastic intercepted in cities and on the coast as payment for beer during the week of World Oceans Day; giving up sales to protect paradise from marine plastic pollution. Hundreds of locations around the world are involved in the initiative, which includes recycling machines in key retailers and popular bars in Mexico, Brazil, Italy, Spain and Colombia. Corona and Parley for the Oceans, who have been working together…

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Corona Reimagines Iconic Symbols of Paradise to Remind the World That Plastic Doesn’t Belong in Our Oceans

Working with Parley for the Oceans, Corona is hijacking its advertising and the classic Hawaiian shirt pattern to reveal the impact of marine plastic pollution. Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. Corona is starting by twisting its own campaign tagline and…

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Corona X Parley reveal heartfelt poem to the sea to protect against plastic pollution

In celebration of World Oceans Week, Corona and Parley for the Oceans revealed ‘What The Ocean Gives Us’, a heartfelt poem to the sea that is part of a commitment to protect 100 Islands against marine plastic pollution by 2020. With every breaking wave, every salty breeze, every sandy footprint giving way beneath our feet, we are reminded that the ocean is, truly, the place that keeps us feeling alive. The ocean gives us so much, but it’s at risk by the estimated 8 million metric tons of plastic waste…

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