Corona Swaps Sales for Plastic During World Oceans Week as Part of Mission to Protect Paradise with Parley

An estimated 8 million metric tonnes of plastic pollution enter the world’s oceans each year. In light of this, Corona is accepting plastic intercepted in cities and on the coast as payment for beer during the week of World Oceans Day; giving up sales to protect paradise from marine plastic pollution. Hundreds of locations around the world are involved in the initiative, which includes recycling machines in key retailers and popular bars in Mexico, Brazil, Italy, Spain and Colombia. Corona and Parley for the Oceans, who have been working together…

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Corona Reimagines Iconic Symbols of Paradise to Remind the World That Plastic Doesn’t Belong in Our Oceans

Working with Parley for the Oceans, Corona is hijacking its advertising and the classic Hawaiian shirt pattern to reveal the impact of marine plastic pollution. Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. Corona is starting by twisting its own campaign tagline and…

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Corona X Parley reveal heartfelt poem to the sea to protect against plastic pollution

In celebration of World Oceans Week, Corona and Parley for the Oceans revealed ‘What The Ocean Gives Us’, a heartfelt poem to the sea that is part of a commitment to protect 100 Islands against marine plastic pollution by 2020. With every breaking wave, every salty breeze, every sandy footprint giving way beneath our feet, we are reminded that the ocean is, truly, the place that keeps us feeling alive. The ocean gives us so much, but it’s at risk by the estimated 8 million metric tons of plastic waste…

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