Misleading customer service ads on Google are costing consumers, Which? reveals

Consumers are being misled into using claims firms or dialling premium-rate numbers when trying to make an insurance claim, because ‘click to dial’ ads are appearing above insurers’ websites on Google, a Which? investigation has found.  Which? analysed search results for the terms people most commonly use when searching for their car insurer’s phone number on Google, the default search engine on Android phones and Apple iPhones. The consumer champion found claims management companies (CMCs) and premium-rate call connecting services competing for their adverts to appear above the insurer’s own website. …

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WaterAid launches urgent Covid-19 appeal to help health centres and vulnerable communities in India

As India faces a deadly second wave of Covid-19, international organisation WaterAid has launched an emergency appeal to bring vital water, toilet and hygiene facilities to health centres and vulnerable communities as well as urgent support to frontline sanitation workers to help protect lives. The country is seeing more than 400,000 new cases every day and, with the exodus of people from the cities, this horrific wave has now spread to parts of rural India, threatening to overburden local health centres with weak infrastructure that are unprepared for such a…

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Pandemic ad spend trends: New Mediaocean data shows green shoots in closed ecosystems

Just over a year since lockdowns and other distancing measures were first widely enacted, Mediaocean, the mission-critical platform for omnichannel advertising, today published proprietary data showing how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end of the crisis. The first like-for-like comparison since the pandemic started shows a resurgence in marketing investment. Using data from the closed ecosystems optimisation solution acquired via 4C, Mediaocean sampled…

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Pink Lady® supports The British Bee Charity with Morrisons on-pack promotion

Pink Lady® apples has partnered with The British Bee Charity to develop a new on-pack promotion called Bee Pink designed to inspire and delight consumers whilst helping to protect British bees. The UK’s leading apple brand will be offering Morrisons shoppers the chance to win one of ten bespoke bee bundles and 150 runner-up prizes. The main prize bundle will include a Sophie Allport china bee mug, beeswax candle, beeswax lip balm (made with beeswax from The British Bee Charity), wildflower seed bath bomb and honey from The British Bee…

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Suncorp, Leo Burnett & The Glue Society Launch ‘One House To Save Many’

As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia. This ambition led to ‘One House to Save Many’. Created by Leo Burnett, in collaboration with The Glue Society, One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for…

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