Dentsu International is the first global advertising agency network to implement Salesforce Net Zero Cloud, an innovative, integrated real time data gathering and reporting tool to create greater accountability and transparency for its 2030 Social Impact strategy. This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.
Dentsu are amongst leading sustainable businesses globally who are advocating and collaborating for ambitious action on climate change. Net Zero Cloud will enable dentsu to monitor in real time progress against targets supporting dentsu’s net zero transformation including energy, building performance, waste management, C02 emissions and ESG KPIs linked to dentsu’s executive incentive plan. Tailored reporting and predictive analysis will help identify opportunities to further integrate or accelerate progress, including opportunities to engage suppliers and clients.
Net Zero Cloud will be operational in 10 major dentsu markets in 2022, including the US, UK, Germany, China and India. Over time, dentsu international will integrate further advanced capabilities including benchmarking for its offices, suppliers, carbon credit management, and dedicated initiative reporting and action plans. This initiative helps accelerate dentsu’s drive to a deep decarbonisation target of 90% reduction in absolute carbon emissions across its entire value chain by 2040.
Anna Lungley, Chief Sustainability Officer, dentsu international said: “There is an increasing level of scrutiny and ambition being placed upon business and net zero commitments. Companies need to turn ambition into action – transforming how they work and what they do. For us, net zero is an opportunity for collaboration and innovation, within and beyond our industry, and we are already piloting approaches that can accelerate action on flights, procurement and solutions. It was a critical next step for us to have an integrated, real time understanding of our position against our science-based targets, that enables us to collaborate with our people, clients and suppliers alike.”
Dominic Shine, Chief Technology Officer, dentsu international said: “Sustainable thinking is a fundamental part of dentsu’s technology strategy. As the whole organisation comes together to deliver on our net zero commitments, we are enabling our client services and business processes to be powered by modern cloud platforms and infrastructure to minimise environmental impact. Salesforce’s Net Zero Cloud provides us with a comprehensive toolkit to streamline and automate the monitoring of our progress against net zero goals. We are proud to be recognised as an early adopter of this capability in the advertising sector and we are excited about the potential of sharing our learnings with our clients to help them accelerate their own net zero transformation journey.”
Suzanne DiBianca, Chief Impact Officer & EVP, Corporate Relations at Salesforce said: “We are very excited to collaborate with dentsu international, the first global advertising agency network to implement Salesforce Net Zero Cloud to track its carbon footprint. In this new era of climate accountability, companies will need trusted emissions data to accelerate their journeys to net zero emissions. We want to enable best practices and put our technology in the hands of organisations to help them reach their climate goals.”
The announcement builds on dentsu international’s track record of ambitious climate action, becoming the first in its industry to achieve RE100 accreditation for its sourcing of 100% renewable electricity and setting a 1.5 degree aligned science-based target for carbon emissions reduction. In October 2021, dentsu international became one of the first companies in the world to have its net zero target validated by the Science Based Targets initiative. It includes a new deep decarbonisation target to reduce absolute emissions by 90% by 2040 across its entire value chain.