Tag: dentsu international

Dentsu International Continues Its Accelerated Path to Net Zero With Salesforce Net Zero Cloud Implementation

Stuart Mitchell

Dentsu International is the first global advertising agency network to implement Salesforce Net Zero Cloud, an innovative, integrated real time data gathering and reporting tool to create greater accountability and transparency for its 2030 Social Impact strategy. This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard. Dentsu are amongst leading sustainable businesses globally who are advocating and collaborating for ambitious action on climate change. Net Zero Cloud will enable…

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Companies Worldwide Could Face Customer Backlash If They Fail To Take Action On Climate Change

Stuart Mitchell

New global research released recently shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to ‘show by example’. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly – in everything they do. The findings are part of a new global study by dentsu international and Microsoft Advertising…

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