The Data & Marketing Association (DMA UK) has announced a new appointment to the DMA Board, Kate Hamilton, Vice President Marketing, Proxymity, and former Board Chair of the Chartered Institute of Marketing (CIM).
Kate Hamilton has been an advocate for learning and marketing best practice for over 30 years. An active marketing leader and practitioner, she is a previous DMA Awards Grand Prix winner, and is a Fellow of the DMA’s Institute of Data & Marketing (IDM), awarded in 2003. Since then, she has served on the Board of the CIM for six years and was Chair between 2019-2021.
Commenting on her new role, Hamilton said: “Throughout my career, I have championed lifelong learning and easier access to education for our amazing profession. To achieve our industry’s full potential, we must cultivate marketers who not only innovate and inspire, but equally, who advocate for best practice and sound ethics. This type of professional and personal development is central to the DMA’s mission to enrich people to help support industry growth – so I am delighted to embark on this journey with the Board and DMA community to achieve these goals.”
Hamilton will support the DMA on its ongoing campaigns to diversify skillsets across the industry – helping marketers to develop a combination of data, digital, and creative skills to address rising skills shortages and deliver more successful business outcomes. As part of the ongoing micro-upskilling campaign, the DMA is calling on senior management teams across the UK to introduce continuous learning cultures within their organisation. In addition, the DMA continues to partner with the Department for Education (DfE) to offer the UK public Digital Marketing Strategy Skills Bootcamps, funded by the government.
Commenting on the appointment, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “Kate is already widely recognised as a learning ambassador to the creative industries. Her vast experience as a marketing leader, as well as an unrelenting passion for learning and professional development, will make her appointment invaluable to our community’s drive to create continuous learning cultures across every organisation. I look forward to receiving her wisdom on how the DMA and our array of skills development initiatives can produce intelligent marketers throughout the industry, from the classroom to the boardroom.”