Day: 17 February 2025

Big win for charities as UK government accepts DMA-led opt-in amendment

Stuart Mitchell

The DMA is delighted to share the positive news that the UK Government has adopted the amendment to extend the ‘soft opt-in’ to charity fundraising, a pivotal change we have long championed. In December, we wrote to the Secretary of State, outlining how the ‘soft opt-in’ could help unlock up to £290 million annually to charity fundraising. DMA member Wood for Trees, part of the Salocin Group, furnished us with comprehensive and convincing analysis of how charities could financially capitalise on this rule change, which has been vital in persuading…

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Give A Little community reaches significant milestone of £50m raised through the platform

Stuart Mitchell

This significant milestone reflects the continued rapid growth in the adoption of cashless fundraising within the nonprofit sector.  It took the community of charities using Give A Little (established in 2019) three years to raise its first £10m. In 2024, the Give A Little community raised over £20m in 12 months alone, taking the total raised to £50m, which illustrates the speed of adoption. The platform also celebrated its biggest month, helping charities raise over £2.9m in December 2024 alone. Charitable organisations joining the Give A Little community in 2024…

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Eleven new projects backed by the Rewilding Innovation Fund

Stuart Mitchell

Rewilding Britain is backing 11 new projects which are pushing the boundaries on rewilding in pioneering new ways across Britain – awarding a total of £150K through the Rewilding Innovation Fund. Since 2021, the Rewilding Innovation Fund has funded 55 initiatives across Britain’s land and sea. From community-driven to technology-focused projects, we’re helping remove the barriers to rewilding for pioneering practitioners in all three nations. Putting rewilding into action across Britain From species reintroductions to connecting young people with nature, we’re truly inspired by the visionary thinking of the recipients, and can’t…

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Tesco bolsters support for British farmers as it relaunches Sustainable Farming Group for pigs

Stuart Mitchell

Tesco has announced further support for its British farmers and suppliers with the relaunch and extension of its Tesco Sustainable Pig Group (TSPG). The group, developed in partnership with Tesco’s long-term supplier, Cranswick, will cover all production methods used in the UK and include farms of varying sizes. Tesco estimates the group could be worth at least £670m over the initial three years of the scheme. The group will initially produce all Tesco’s Finest fresh pork, with the ambition of tripling in size over the next three years to produce…

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CAP – Trim down your weight loss medicine ads, doctor’s orders!

Stuart Mitchell

The ASA/CAP have released a post called: Trim down your weight loss medicine ads, doctor’s orders! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In December, the Advertising Standards Authority (ASA) issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines (POMs). It has put advertisers on notice, making clear that anyone involved in creating and…

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