DMA makes new appointments to its Board of Directors

The Data & Marketing Association (DMA) have announced the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Mandy Merron, Partner at Moore Kingston Smith to the DMA Board.

Commenting on the appointments, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “The DMA champions the way marketing should be done, responsibly, sustainably and creatively – always led by customer-first principles and driven by people who truly believe in these values. Tony and Mandy’s experience and commitment to the data and marketing sector are already evident, which will make their strategic advice and industry knowledge a valuable resource for the DMA and its membership. I look forward to working together, utilising their experience and passion to support the DMA and our initiatives that promote intelligent marketing across our industry, from the classroom to the boardroom.”

Tony Miller has held senior marketing positions at a number of international organisations, including Disney and Havas CX Helia. For nearly 30 years, he has helped define and shape best practice across the data and marketing industry. Most recently, he has served as Vice-Chair of the DMA Awards Committee and Grand Prix Judge at the DMA Awards 2020. Miller has been elected to a three-year term on the DMA Board.

Mandy Merron has been appointed as the DMA’s new Treasurer. Merron specialises in corporate finance and also served as Treasurer of The Telephone Preference Service for seven years until 2011.

Merron succeeds Peter Smithson who helped navigate the DMA through a significant period of change for the association and the industry it represents.

The DMA would like to issue a special thanks to Peter Smithson for his contribution to the DMA and wider data and marketing industry.

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